Who is Your Target Audience For Your Direct Sales Business
An important step to take before you launch your business is take some time to really determine who your target audience is.
Here’s a hint – it’s NOT the whole world.
Today, we will cover how to narrow that down based on products and opportunity and download the guide to walk you through this.
Welcome to the Street Smart Wealth Podcast, show #128. Click the icon, top left (right between to two title links) to open the player and listen in!
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The first two weeks have been awesome of the new business launch. I have sponsored personally and my second level is started as well.
I have reached out to large audience and have 2 showcases booked by friends. More on that in another show.
I have 2 more people committed to joining this week, and many in the deciding stages.
I did this doing EXACTLY what I have been sharing with you in the last few podcast shows.
In the next show, we will cover what to SAY as you begin contact people but first, let’s determine –
Who is Your Target Audience
Key Points –
It’s not everyone.
This is important as you work through your list, and also as you get out on social media, into groups, forums and begin interacting with people.
Sort this into two areas –
And, even if your products will only work for a specific group, don’t forget your list of potential referral partners.
Start with your product line, and this is where it is important to KNOW your products. What’s your Direct Sales Company’s Flagship product? What are some other products?
Who would be right for your products?
Develop a paragraph around this concept –
You know how people (insert challenge here)? I market a product that helps people (insert solution here.) Do you know anyone who might be interested in a product like that?
Now, you aren’t selling, you are problem solving. Big difference.
Once you’ve developed that paragraph, go through your list and pick out who fits that MOST appropriately. And, then also think of your referral partners.
Now, let’s think of your opportunity.
Tendency to think of people who NEED money. Don’t write them off the list but don’t necessarily start there.
Start with movers and shakers. In this case, you’ll be leading with the opportunity.
Again, a paragraph –
“You know how people have been really challenged in this economic environment? I started a business on the side that has created extra income for me, without getting a second job and leaving my family. In fact, I do most of it from home, in the evenings after the kids are in bed. Do you know anyone who might be looking for something like that?”
So, again, ask yourself –
Who is my target audience?
What is my target audience’s demographics? (age, gender, background, income level, etc.)
What are their dreams, goals and desires?
What are the challenges, fears and concerns they face?
Why did I choose this audience?
Why did I choose my company and products? (Get VERY specific)
What experiences, skills and/or personal attributes do I have that will connect with this audience?
What solutions do I provide?
Based on my answers and my target audience, how will I differentiate myself from my competition?
Where does my audience “hang out” online?
2. Develop your paragraph for your product and opportunity.
3. Get very clear on the solution you provide. This gives you confidence.
4. Begin to develop what you will say with each different person.
JackieUlmer.com/connect – Details on my new business launch with my daughter.
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Good luck in your business
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