LinkedIn Leverage – the Most Underutilized Platform

LinkedIn is probably The Most Under Utilized Platform Out There, and you probably know it because you know you aren’t using it to its full potential. But there is no mistaking The Leverage of LinkedIn, and what it can provide for you if you’ll take the time to learn and master it.

I’m interviewing Dennis Brown, a LinkedIn Specialist, who has built 3 multi-million dollar businesses during his 25 year career as an entrepreneur. He has generated over $20 million in new business from LinkedIn and social selling.

Dennis Brown has built 3 multi-million dollar businesses during his 25 year career as an entrepreneur. During that time his companies have been ranked 7x on the prestigious Inc. 500 Fastest Growing company list. He’s the author of “The 7 Habits of Highly Successful LinkedIn Users” and has generated over $20 million in new business from LinkedIn and social selling. He’s also the host of the Growth Experts podcast where he and his guest share proven growth stories, strategies and tools.

In SocialMediaBackstagePass.com, we get very detailed on optimizing your LinkedIn profile, a key piece. We cover specific visuals to stand out; how to get into the search more easily.

Welcome to the Street Smart Wealth Podcast, show #328. Click the icon, top left (right between to two title links) to open the player and listen in!

What You’ll Learn from this Episode:

The Leverage of LinkedIn

How to Stand Out From the Crowd

How to Use LinkedIn Search for Better Results

Using “Sales Intelligence”

How to Connect and Engage with Purpose

How to Be Like Oprah in LinkedIn

The Leverage of LinkedIn

LinkedIn and some things you want to know about this underutilized and misunderstood platform!!

LinkedIn is the Largest Professional Network, with over 500 million users in over 200 countries.

LinkedIn is perfect for those in Direct Sales, Network Marketing and any solopreneur business. And, there is a right and wrong way to work the platform.

The prime age demographic is 30-49 years of age, professional, networked, and there for business.

Fastest growing demographic is college students and grads.

How to Stand Out From the Crowd

You only get one chance to make a good first impression. Make it count

Take time to Optimize Your Profile so it speaks directly to your ideal client, and their concerns.

See “The 7 Habits of Highly Successful LinkedIn Uses” for tips and strategies to help you optimize your profile.

How to Use LinkedIn Search for Better Results

Learn how to use Boolean search operators like AND, OR, ( ), “ “ and NOT. This assists you in locating your exact target audience more easily≥

Boolean search works not only on LinkedIn but all major search engines including google, bing, yahoo and once mastered can make online research much faster.

Here’s an article from Dennis on it http://www.askdennisbrown.com/blog/linkedin-boolean-search/

Using “Sales Intelligence”

Sales intelligence is information you can gather that increases your chances of making the sale!

Know your prospects work history, education, and any other details like press releases, acquisitions, and whatever else you can glean from their profile.

This differentiates you from the masses quickly.

How to Connect and Engage with Purpose

Like anything, define your goal for each person you connect with on LinkedIn. Remember to spend 95% of your time focused on connecting and engaging with your target market.

The goal of connecting with your target market is not to lead with your sales pitch. In social selling you have to slow down the process and be willing to invest.

How to Be Like Oprah in LinkedIn

The Old school ABC,“Always being closing” mentality is DEAD. Modern sales is “Always be giving.” Provide value whenever possible even when it has nothing to do with your product or service.

When you are authentic and engaged with your audience, it’s easy to find ways to provide value: be a connector, share relevant content, write recommendation, like/share their content, share tool/resource, provide solution w/o purchase, be encouraging, be a good listener, mention then on social or in article.

DIRECT SALES BUSINESS COACHING

Looking for some help taking your business to the next level? My one on one and inner circle programs are LIVE! Are you looking for coaching to be successful in your Network Marketing business? Want to also learn how to generate your own leads online? My Inner Circle Coaching Program may be just what you need. Or, maybe it’s one on one coaching. Learn more about both at Coach With Jackie

Tweet me – @jackieulmer with comments and if you have a question for the show, add the hashtag #JackieUlmer

<—— Did this podcast help you? If so, it would mean a lot to me if you would share it with others!!! And, share your comments below!

I teach mindset mastery, as well as Network Marketing and Social Media Mastery.

Let’s have some conversation!

EXPECT Success!

Jackie Ulmer

PS: If You Are Struggling to Sponsor, and Don’t have a Team, Haven’t Recruited Anyone (or less than 10 people), This is Where You Want to Start DirectSalesBootcamp.com

And, if you are ready to fully develop your business action plan, both online and offline, join me “Behind the Scenes!” SocialMediaBackstagePass.com

If you are happy in a business, that is great. If you are looking for the right business; the right mentor; something you can build online, I would love to share what I am doing with you.

Click here and let’s explore the possibilities.

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