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LinkedIn Leverage – the Most Underutilized Platform
LinkedIn is probably The Most Under Utilized Platform Out There, and you probably know it because you know you aren’t using it to its full potential. But there is no mistaking The Leverage of LinkedIn, and what it can provide for you if you’ll take the time to learn and master it.
I’m interviewing Dennis Brown, a LinkedIn Specialist, who has built 3 multi-million dollar businesses during his 25 year career as an entrepreneur. He has generated over $20 million in new business from LinkedIn and social selling.
Dennis Brown has built 3 multi-million dollar businesses during his 25 year career as an entrepreneur. During that time his companies have been ranked 7x on the prestigious Inc. 500 Fastest Growing company list. He’s the author of “The 7 Habits of Highly Successful LinkedIn Users” and has generated over $20 million in new business from LinkedIn and social selling. He’s also the host of the Growth Experts podcast where he and his guest share proven growth stories, strategies and tools.
In SocialMediaBackstagePass.com, we get very detailed on optimizing your LinkedIn profile, a key piece. We cover specific visuals to stand out; how to get into the search more easily.
Welcome to the Street Smart Wealth Podcast, show #328. Click the icon, top left (right between to two title links) to open the player and listen in!
What You’ll Learn from this Episode:
The Leverage of LinkedIn
How to Stand Out From the Crowd
How to Use LinkedIn Search for Better Results
Using “Sales Intelligence”
How to Connect and Engage with Purpose
How to Be Like Oprah in LinkedIn
The Leverage of LinkedIn
LinkedIn and some things you want to know about this underutilized and misunderstood platform!!
LinkedIn is the Largest Professional Network, with over 500 million users in over 200 countries.
LinkedIn is perfect for those in Direct Sales, Network Marketing and any solopreneur business. And, there is a right and wrong way to work the platform.
The prime age demographic is 30-49 years of age, professional, networked, and there for business.
Fastest growing demographic is college students and grads.
How to Stand Out From the Crowd
You only get one chance to make a good first impression. Make it count
Take time to Optimize Your Profile so it speaks directly to your ideal client, and their concerns.
See “The 7 Habits of Highly Successful LinkedIn Uses” for tips and strategies to help you optimize your profile.
How to Use LinkedIn Search for Better Results
Learn how to use Boolean search operators like AND, OR, ( ), “ “ and NOT. This assists you in locating your exact target audience more easily≥
Boolean search works not only on LinkedIn but all major search engines including google, bing, yahoo and once mastered can make online research much faster.
Here’s an article from Dennis on it http://www.askdennisbrown.com/blog/linkedin-boolean-search/
Using “Sales Intelligence”
Sales intelligence is information you can gather that increases your chances of making the sale!
Know your prospects work history, education, and any other details like press releases, acquisitions, and whatever else you can glean from their profile.
This differentiates you from the masses quickly.
How to Connect and Engage with Purpose
Like anything, define your goal for each person you connect with on LinkedIn. Remember to spend 95% of your time focused on connecting and engaging with your target market.
The goal of connecting with your target market is not to lead with your sales pitch. In social selling you have to slow down the process and be willing to invest.
How to Be Like Oprah in LinkedIn
The Old school ABC,“Always being closing” mentality is DEAD. Modern sales is “Always be giving.” Provide value whenever possible even when it has nothing to do with your product or service.
When you are authentic and engaged with your audience, it’s easy to find ways to provide value: be a connector, share relevant content, write recommendation, like/share their content, share tool/resource, provide solution w/o purchase, be encouraging, be a good listener, mention then on social or in article.
DIRECT SALES BUSINESS COACHING
Looking for some help taking your business to the next level? My one on one and inner circle programs are LIVE! Are you looking for coaching to be successful in your Network Marketing business? Want to also learn how to generate your own leads online? My Inner Circle Coaching Program may be just what you need. Or, maybe it’s one on one coaching. Learn more about both at Coach With Jackie
Tweet me – @jackieulmer with comments and if you have a question for the show, add the hashtag #JackieUlmer
<—— Did this podcast help you? If so, it would mean a lot to me if you would share it with others!!! And, share your comments below!
I teach mindset mastery, as well as Network Marketing and Social Media Mastery.
Let’s have some conversation!
EXPECT Success!
PS: If You Are Struggling to Sponsor, and Don’t have a Team, Haven’t Recruited Anyone (or less than 10 people), This is Where You Want to Start DirectSalesBootcamp.com
And, if you are ready to fully develop your business action plan, both online and offline, join me “Behind the Scenes!” SocialMediaBackstagePass.com
If you are happy in a business, that is great. If you are looking for the right business; the right mentor; something you can build online, I would love to share what I am doing with you.
Click here and let’s explore the possibilities.
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I enjoyed your article. I appreciate your willingness to share your experience with those of us on the beginning of the marketing curve. If interested, I would be willing to share your articles on some of my websites.
Awesome! Glad it was helpful and that would be great, if you would share.
Thanks Don!
EXPECT Success!
Jackie Ulmer