Struggling to set up a Social Media Marketing plan for your business? You know you should be doing something, but what? How does this whole thing really work, anyway?
First, keep the main thing, the main thing – The only thing you want to be selling, marketing or branding online is YOU. Not your company; not your products; not affiliate programs, etc.
Set yourself up as a resource for others and always focus on providing content and value for those who find you.
It’s all about building relationships and turning high tech into high touch by truly engaging people. It’s not having 20,000 followers who have no idea who you are or what you’re about. It’s about having a tribe of followers who know your name; know your message and are interested in what you have to say.
Here are some things you might factor into your daily and weekly marketing plan using Social Media for your business –
Facebook – login daily; make status updates; keep it a mix of business and social (your followers want to get to know YOU, not your “deal!”); acknowledge birthdays; make friends – find 10 or 20 new friends each day who you share common interests with; check out events; join groups and get involved in the conversation.
Twitter – offer value and social interaction through your Tweets; engage in other conversations going on; find new followers from your target markets and areas of interests; create more than just a one sided conversation.
Blog – create a new article each week for your blog; this piece of content can easily turn into a Note on Facebook; An article on an article publishing site; a discussion piece on a group or forum; and content for a video. Make you content ideas really work for you.
Video Marketing – create a video once a week for YouTube and other video sites. Brainstorm a list of 30-40 topics and make 3 -6 minute videos around each concept. Use books and other resources for your ideas and then put it into your own words. Upload your videos to Facebook and also use on your Blog. Again, make the most of your content.
Pages, Groups and Forums – Get engaged with PEOPLE through conversations online. There are always people on groups who know less than you and more than you. Learn from those with more knowledge and interact with them. Be a helpful friend to those who know less and create a following. These are NOT advertising platforms but rather a place for you to join, get known, develop your brand and reputation and engage people to learn more by clicking back to your profile or blog.
I highly recommend you read “Tribes” by Seth Godin and “Crush It” by Gary Vaynerchuk. Two great books to get your mind wrapped around the kind of “Community” you want to create online and the kind of commitment/action steps it REQUIRES religiously to make it happen.
It won’t happen overnight. And there will be days you feel like quitting. The beauty of the internet is that every step you take builds on the next and begins to leave a “footprint” that leads back to you. The more footprints you create, the more ways people can find you.
Before you start feeling terribly overwhelmed, STOP – take a deep breath and take it slowly. One platform at a time. Learn more on how to do this successfully in my book – MLM, the Internet and YOU!
Choose the methods online that you have passion about. For me, I love socializing and building relationships on facebook; I enjoy blogging and writing articles; and I LOVE video marketing because it allows me to get the message out to both readers and non readers; and it creates more of a bond and a feeling of connection.
Follow your passion and always be asking “What can I offer my tribe?”
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