Tips to Rock Out Your Social Media
Social Media – it’s alluring, addicting, confusing and it’s everywhere, right? You might be asking yourself – how is it that some people are monetizing their time on social media? What does it mean to be rocking out Social Media as a Solopreneur.
Social Media can be hard, overwhelming, fast paced and all too confusing. And, yet you know it’s powerful for creating leads, sales, referrals and MORE.
Some Solopreneurs are generating leads for their business, already. They are making sales; gathering new team members. And, monetizing their efforts online!
You can, too!
In 1999, I took my business online and have sold products and services in over 40 countries and built direct sales teams in the tens of thousands!
And for 12 years I never left my home to do a business overview in my network marketing business, and I was the number 1 income earner in that company with over 75% of the company in my downline.
How did I do it? Using the tools of the internet, Social media and search.
Rocking Out Social Media as a Solopreneur
Welcome to the Street Smart Wealth Podcast, show #318. Click the icon, top left (right between to two title links) to open the player and listen in!
Success is Sexy, and yet the Journey and the process that we take to get there is not so sexy and you can probably relate to that.
It’s hard at times and very challenging.
What we will cover:
Social Media Overwhelm
Search vs. Social
Okay, so let’s start with Social Media and the overwhelm one can feel.
FIRST, remember, you don’t have to; or NEED to be on every platform. Focus on only 1 or 2 platforms.
In the podcast, and the video, (Scroll Down), you’ll hear the details on what to focus on with Facebook.
Pay Attention to Your Profile – every 6 months, go in and update anything and everything
About Me – the second most visited page on ANY site, including Social Media
Friends – EXPAND this as quickly, and in the right way, adding friends who might potentially partner with you in some way.
Engagement – Engage with others to get more engagement yourself. That’s how the Facebook Algorithm works.
Content You Share
Content is ba HUGE part of what we do on Social Media.
Take the time to build out your brand and content strategy.
Think of what you share, regarding your business, offline.
Online is much the same.
You have a 30 second or one minute commercial about your business.
You may do a ten minute overview; exchange a business card – that is content.
Mirror your online efforts to your offline.
Video is hot, because it creates a 3D approach to who you are. It’s like two friends having coffee. Let video become your friend.
For a long time 60% of my leads came in to me through my YouTube channel, now my podcast is kind of taking over from that, so between the two they’re really really powerful.
Post 4 times a day – 7 a.m. 11 a.m. 3 p.m. and 7 p.m. A 12-hour window there and you can see if you can begin to see over time what type of Engagement that you’re getting. Track for 90 days.
Create your Center of Influence, 100-250 people.
Get in and be active in Facebook Groups.
4 groups to focus on –
Business related; local; hobby or interest and your own that you start and run.
LinkedIn is a professional platform, and you can share a different type of content than you would on Facebook.
Not your dinner!
Showcase your skills and it’s key in Search, google your name and it often shows your LinkedIn platform toward the top.
Make your profile very professional,
YouTube is big one of my favorite and is huge for search.
Big tool for branding yourself.
Social versus Search
Both important. Search is longevity and leverage.
Social is “right now” eyeballs.
Make part of your strategy Search related so people can find you WAY after you created the content.
This video leverages me because while it took 30 minutes to create and another 30 to edit and upload, it can work for me forever! People searching for social media tips can find this.
If I did this as a facebook live, it may last a day or two, but seldom does anyone go back 3 days or more on Social Media.
Take time with this –
Inspire or Empower
Your content is a work of art on Social Media. Use it to bring people back to your blog.
Use Calls to Action, such as visit your blog, like or share.
Your blog is your Hub of the universe that’s the one piece that you own. Your social media marketing efforts are to bring them back to that!
You want to drive them back somewhere where you can capture them as a lead and have someone to follow up with; to build that relationship with; to add to your database and get into your center of influence.
Plan your strategy.
Brendon Burchard does lone blog post, one video and one podcast each week. Consistently. And, then promotes that content over and over again.
Plan yours and DO it!
Join me at http://SocialMediaBackstagePass.com for more!
Here is the content on Video –
DIRECT SALES BUSINESS COACHING
Looking for some help taking your business to the next level? My one on one and inner circle programs are LIVE! Are you looking for coaching to be successful in your Network Marketing business? Want to also learn how to generate your own leads online? My Inner Circle Coaching Programs may be just what you need. Or, maybe it’s one on one coaching. Learn more about both at StreetSmartWealth.com/coach
Tweet me – @jackieulmer with comments and if you have a question for the show, add the hashtag #JackieUlmer
<—— Did this podcast help you? If so, it would mean a lot to me if you would share it with others!!! And, share your comments below!
I teach mindset mastery, as well as Network Marketing and Social Media Mastery.
Let’s have some conversation!
PS: If You Are Struggling to Sponsor, and Don’t have a Team, Haven’t Recruited Anyone (or less than 10 people), This is Where You Want to Start DirectSalesBootcamp.com
And, if you are ready to fully develop your business action plan, both online and offline, join me “Behind the Scenes!” SocialMediaBackstagePass.com
If you are happy in a business, that is great. If you are looking for the right business; the right mentor; something you can build online, I would love to share what I am doing with you.