No One Calls Me Back After I Give Them My Business Card
Welcome to show 56 in the Network Marketing Question and Answer edition of the Street Smart Wealth, Profit in Your PJs Podcast
Is it enough to just pass out your business card to people as you are out and about and expect that to grow your Network Marketing business? Will most people call you back? Will ANYONE call you back?
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Today’s Network Marketing question is….
In a recent coaching call with one of my own team members, she mentioned to me – What I am doing is not working, just talking to people. I wasn’t sure what she meant by this, so I asked her to elaborate.
She said – I am talking to people while I am out and about, watching for people who are shopping for and buying the products I offer, but doing so at the store. I stop them, share some details on what I do and give them my card with my website on it.
No one has called me or contacted me.
No, I’m guessing you haven’t gotten many calls, or ANY and most likely, only 1 in a thousand ever will, even if that many.
Let’s think about it for a minute.
Think about permission based marketing and intrusive marketing.
Which is this? Was this person expecting to bump into you? Are they open? Or might they possibly feel that your interruption is intrusive and maybe even unwelcome?
Do you ever walk out to your car and find flyers under the windshield wipers? What do you typically do with those? THROW THEM AWAY, often without even reading them.
When you attend a trade show or any type of event with booths, do you ever find yourself gathering information, or having it thrust at you, and you put it in a bag. Then, what happens to that bag and it’s contents?
Success in marketing happens through rapport building. Rapport building happens through asking questions, finding a need, and then filling that need. It’s hard to do all of this on the “first date!”
Does this mean you shouldn’t talk to people while out and about? Of course not, just be intentional in how you do so and consider the other person and how they may respond, above and beyond all else. Get your own agenda out of the way.
Ask if they would be open to hearing about another product line much like what they are currently shopping for? ALWAYS get their contact details and never leave it up to them to contact you.
How often do YOU contact someone who you’ve never met before, who gives you a business card, when you least expect it?
Good luck in your business
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Until next time – remember this – Hesitation Never Cashed a Check!
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