So many get started in Social Media Marketing (especially Network Marketers); have no idea what they are doing and they make some serious mistakes.
One, of course is blatant advertising and spamming. Every Tweet is a link to the next best thing since sliced bread; they Direct Message everyone with their links. They never stop to consider that there are REAL humans on the receiving end. People like me and you.
I recently had a “new friend” pop into my message box and spam his opportunity link on me. Instead of just deleting, or being nasty, I decided to “pay it forward” and use it to impart some value and education on proper Social Media etiquette.
I have to thank Mike Klingler for being the inspiration behind this post and helping me think through my words a little more carefully on this.
Here is what I wrote –
I’m going to take your post as a teaching opportunity and hope that you will accept this genuinely and with my best intent…
As Dr. Phil would say, regarding randomly pitching your business – How’s that working for ya?
I don’t know you and so I am guessing you don’t really know me or you would have never posted this. I’m sure you have the best intentions and hope for your business and those of us promoting the great profession of Network Marketing online. And, this might be something you would do with a friend or someone offline
However, in social media and online, which is where we are, it is totally inappropriate to post (or spam as most people call it) your opportunity like you just did. It would be like me blocking you on the street as you walk by and forcing you to take my business card, even if I didn’t want to. Does that make sense?
What many people forget is that using social media locations like Facebook is like networking with people in real life. We are real people and if I wouldn’t want someone forcing a business card on me in the mall, I sure don’t like it online either.
Here is something worth remembering, to protect yourself and your reputation. Those who pitch their deal and spam online are ignored; or even worse, people will form a poor opinion of you even if you’re really a great guy with a heart of gold.
I’m proud of my track record of having built a million dollar business online without once ever spamming any one. It lowers the opinion of our profession for many when we keep using these types of tactics.
I hope I’ve made a difference and offered value to you. That is always my goal and I love the spirit of raising the level of integrity associated with our fine profession.
Well, he wrote me back and thanked me; headed to my site and signed up for my newsletter! Whatever happens, that is a win-win because I feel great, like I made a difference and hope that he will keep paying that forward!
Now, that is exciting when you think about the difference we can all make by taking those “teachable moments” and kindly guiding to understanding!
I’m inspired. Hope you are, too!
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Let’s have some conversation!