Is Your Facebook Profile Outdated?
Social Media is the game plan for today, and specifically, Cleaning Up Your Facebook Profile. We are going to cover some basic essentials you’re required to have in place if you want to attract more leads, bookings, listings, sign ups and sales using Social Media.
Welcome to the Street Smart Wealth Podcast, show #303. Click the icon, top left (right between to two title links) to open the player and listen in!
Cleaning Up Your Facebook Profile
It’s easy to lose sight of the important things that matter on Facebook when your goal is to use it as a tool to grow your business; create brand awareness and an interest in you and potentially doing business together or referring you.
If you are like me, you set up your Facebook profile many years ago and may not have updated some key pieces that are important as you use it as a business calling card.
And, please do note that your Facebook Profile page is more valuable than your business card. IT’s one of the first places people will look to begin to research you, and learn more about you.
Here are some simple steps to take right now to begin cleaning up your Facebook Profile –
Take a good look at your profile picture. Does it represent you, your business and your brand the way you desire it to, in order to be an effective tool for you in business. IT should be clear, well lit, you and your face, and no one and nothing else.
Not your family, your friends, your dog, favorite pet, a product photo or a company logo.
Just you – it’s Facebook.
Next, take a look at your cover photo and I recommend looking at it on your smartphone as well as your computer, to make sure it looks correct on both.
What does it state about you, your business and your brand? It’s fine to change it out with holidays, special events and life’s happenings. Ideally, have one that shares an overall view of you, as a person and a business owner, and use this one most often.
Now, scroll down your left sidebar and pay attention to your Intro – what does it say? Is it enticing to inspire others to click to your About section? If not, spend some time sprucing it up!
Is the rest of the info on that left sidebar current?
Employment and Career Details? If possible, make sure you have it linked to YOUR business page. Click any highlighted links and make sure they are not dead ends, going to a page that doesn’t really exist.
I often see people with links to Home Business Owner or something random that highlights and is clickable, but takes one no where.
Also, make sure you are not linking to a company page that does not benefit YOU. This is especially true for my Real Estate and Direct Sales friends. Insurance agents may also want to explore this.
Click on your About section and this is where you are able to go in and clean anything up that requires an update.
Old Direct Sales companies or anything from the past that does not serve you is something you’ll want to delete.
People don’t have a ton of time to spend, so make your most current, relevant stuff pop and intrigue them.
Head on down through this page and you’ll see all kinds of stuff pop up that you may not have realized was linked in there, including Music, Movies, Books, Sports, and toward the bottom, you will find all of the Pages you have “Liked” over time. Do you still want to continue liking all of these? Now is the time to clean this up.
Right click and open each page in a new tab in a new window and decide of you want to stay or go. I took mine from 229 to 147 just as I was working on this show!
Ok, that’s enough homework for today. We’ll work on some other Social Media Strategies over time, and since Facebook is the grand daddy of them all, it’s a solid starting point!
Now, you are ready to get over to Facebook and begin cleaning up your Facebook Profile!
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I teach mindset mastery, as well as Network Marketing and Social Media Mastery.
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