Your Facebook Business Page

I’m often asked what one should do with a Facebook Business Page. How do you create interest and bring people back to it. Here are some ideas –

When posting on your business page, you’ll want to make about 80% of your content related to your business; your industry or profession and items that your audience will find useful, and want to engage in conversation about.

Link back to articles, blog posts and videos you have created. This establishes you as an “expert” in your field and someone they can rely on.  It’s a great idea to post information by others within your field as well. This shows you as genuinely interested in your customers and clients best interest.

Keep your company brand and culture in mind in your updates. Keep that theme strong.  Add photos here, too (don’t forget checking company policy, it could be event photos with no mention of the company name.)  Videos go a long way to enhancing your brand and establishing trust.

The exciting thing about a Business Page is that it is a great place to really engage with your customers and clients, while promoting subtly, your business.

Want to find out what they think of something you offer; a product; service, etc?  Post a poll. And, be ready for the good and the bad. How you react to anything less than positive can go a long way in boosting your popularity and securing loyalty!

No one’s business is perfect, and giving your customers, clients and potential business prospects the space to share their ideas and thoughts is empowering and gets them involved; it gives them a sense of “ownership” in the process. Yes, there may be times you have to reel things in. You may get the occasional “bad seed” who wants to just complain, and even that can work in your favor when handled with grace and poise!

Create a customer discount, depending on your business and what product/service you offer. An example might be a 20% discount off XYZ product when a customer comes in and mentions the Facebook Coupon code!  Imagine the kind of fresh business you might create. Get your Facebook fans sharing among their friends and you stand to benefit tremendously.

Ask your fans what they would like to see from you; your business and your type of product or service. You never know what might show up. Create contests and create a sense of community!

Use your page to schedule regular “events.” It shows up on your calendar as well as in the highlights area of your business page. You can gain limitless free exposure for your business by developing a strategic plan.

You can offer a “discussion forum” that serves as a “water cooler” or “Town hall” type of environment to mix, mingle exchange ideas and create business interest. Monitor this area and your page wall regularly to remove any offensive, unwanted posts. These do occasionally crop up. Just be aware, be there frequently and take care of it. Avoid making a “public” scene about it. Just use the remove button.

Get more ideas on effective Facebook For Business Profits in the book!

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I would love to hear your feedback and comments. Let’s exchange ideas below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!