When we “Sell the Dream”, Should We Also Sell the “Reality?
I was recently asked by someone who has been involved in Network Marketing for over 20 years and had little to no success about whether it is right or wrong, or even unethical to “Sell the Dream” in Network Marketing. I thought it might make for a worthy discussion and get the opinion’s of this crowd.
What do YOU think?
Selling the dream is so vague. WHAT dream are you selling and who’s dream is it?
And, if we are selling the dream, do we also paint the realistic picture of what it actually takes to make an MLM and Direct Sales business profitable? Do we share that it is by no means “get rich quick” and that it is going to take 2 to 5 years with a solid business plan?
My thought it that we create a win-win for everyone if we sell the dream along with sharing the reality of the work that is involved in attaining that dream. We might sign up fewer people, but we also might experience much lower attrition and create more success for more people, including ourselves.
We do much more than buy a book on “how-to”; talk to a few friends and family and then sail off into the sunset.
For me, I just share my story, from the heart and speak only about what my success has allowed me to create for myself and my family. I NEVER share my income and NEVER ask others to share theirs.
Everyone’s dream is different. So many in Network Marketing sell the “dream” of flashy cars, large homes, second homes, flashy jewelry, etc. That has never been my dream so none of that was ever appealing to me. In fact, it was and still is a total turn off.
I look through home business magazines and see so many of the advertisements with people standing in front of the cars and houses and I think – “Yuck! Big ego, wouldn’t want to work with that person.”
They may be really nice, really successful, etc, but that first impression tells me I would not like their style of working this business and would not want to have them interact with my team or prospects.
So, selling the dream, to me, can be done very effectively by sharing your story, ALL of it. Including what it has taken to get to the point you are, and the times you may have wanted to quit.
I look back on my own 16 years and realize what an extreme personal journey it has been. In many ways, I am uncertain how to share that with someone who’s looking at the business. It’s been sheer grit and determination to succeed and reach the top.
It was SO worth it and painful many times. Not as painful as what my life might have looked like otherwise.
Sell the dream; share your own story; and detail for your prospects what it’s going to really take to build that gangster income and lifestyle. Then, roll up your sleeves together and get to work.
Integrity is always in style, especially in this business!
I value your opinion. What say you?