Not Everyone is Right For Your Business
In my early days in my network marketing business, I just wanted someone to say yes….anyone….
Do you ever feel this way?
And, that’s what I put out to the universe. “Just give me someone, anyone!”
I had a downline report filled with names of “anyones” who weren’t really serious. They thought it was more like buying a lottery ticket.
So, after a number of years, I have “wised up” and now I have a strict criteria of who I want to sponsor into my business, and I am not afraid to “just say no” to those who are not a fit.
My recent prospect, “Joe” seemed perfect. Most people would be salivating over his credentials.
Highly successful in another career, but no residual income; multi six figure earner already; good knowledge of business and understands the reality of building a business -
“I already know it takes time and money. I realize there is a learning curve, and it could take me a while to begin to earn an income” he said.
(It’s a bonus for me when people say that to me; so then there are no shockers when they aren’t making a six figure income in their first month!)
But, the problem really came when he spelled out for me what he is looking for -
Something totally automated….
No warm market (I get that, we can work with that!)
No calling or selling – the company does all of that.
No real contact with the people who would be joining the business.
Well, if anyone finds that magic pill, shoot me over some!
If it were THAT easy, everyone would be doing it, right?
C’Mon. Who buys that stuff?
And, at the end of the day, I want everyone to find what is a perfect fit for them, their goals and dreams and how they want to run a business! That’s the beauty of our profession and being an entrepreneur.
Here is where I saw the biggest challenge, for both of us. He wants residual income, and he wants to use the internet as a system.
But, he has no real interest in Internet Marketing or learning how to do it, but wants to automate his system. Doesn’t want to put any time into the online piece, but sees it as a necessity in today’s environment.
I closed my eyes and reflected back on my 14 years, learning about online marketing.
I’ve self-studied and self taught myself -
WordPress and Website/Blog Set up
Social Media – Facebook, LinkedIn, Twitter and YouTube (Video Marketing)
I’m coming along with Instagram and Pinterest
I’ve lost loads of hair, loads of sleep and missed many meals learning it…and have loved every minute of it…mostly….
That is how I know it’s not right for him – if you don’t feel passionate and want to jump out of bed to work on your business each day….then something is missing….(Hmmm, that sounds like another blog post…,I like the topic!)
I wish him the best, I really do, and will continue to grow a steady business that has less attrition than most because of the “human touch” and the passion I feel toward what I do. I hope he finds the same, I really do!
High tech is fantastic – high touch is the glue that holds it together.
THAT is what creates residual income, and a happy team you can share success with.
Not everyone is looking for that, and that is okay!
Know what it is you represent. Know the value in your business, your time and your coaching. Be clear on “who” you are looking for and the character traits that matter to you.
And, never be afraid to say – I don’t think my business is for you. If they agree with you, you have saved yourself and them a lot of trouble. If they insist on joining, then maybe you were wrong and time will tell. That’s worth being wrong over!
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