Advertising is blatant and a turn off to networking professionals, and would be network marketing professionals when it is used anywhere but in a classified advertising or regular advertising area.
Have you ever gone to someone’s facebook timeline and it is filled with nothing but status updates about their network marketing business?
Join me on “this” opportunity call! Be one of the next 3 people I’m going to “help” become a millionaire! And so on and so on and gag me!
Do you know what many people are thinking when they see this? They are thinking – “Ew, if I join this “thing” called Network Marketing, I’m going to have to trash my wall and my friend’s newsfeed with nothing but advertising!
Not the best way to promote the profession of Network Marketing, now is it?
Some people confuse groups, pages and discussion (online) forums with advertising forums. I have built a solid business online through facebook groups, pages and these online discussion forums. I interact with people on these pages regularly but I never advertise my business there. It’s because I don’t advertise that I attract people to my site.
I “market” in online forums by providing value. I may answer a question someone has about some aspect of the business. I often offer training tips and ideas. And, I always use a signature line that contains a link to my personal website. LinkedIn is a great resource to find groups and forums where you can include a link.
Or, in the case of facebook, make sure you create a profile that really “sells” you without being “in your face sales!” I detail this in my Facebook for MLM Profits e-book!
Over time, people come to my site, sign up for my newsletter and a certain number will join me in my business. It’s just another way of creating warm market. I just do it online. I get to know people in cyberspace.
Look around the internet at some forums and you’ll quickly see what I mean. Notice the ones that are nothing more than advertising. Does that appeal to you? Would you click to know more? Do you really believe some of the wild claims that are out there?
Market, don’t advertise. You’ll generate much better results.
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