Should I Build My Business or My Brand


Your Brand Is You

Should I Build My Business or My BrandI’m answering the question – should I build my business or my brand? This is usually a question about TIME and building online or offline.

The most important thing to always remember is that your BRAND is you, and you are building your brand offline already. The question is – what should you do about the online piece of Brand Building?

When I started building my business online in 1999, I had NO idea what a “brand” was, and no one was talking about it. So, it built naturally. Thank goodness!

Welcome to the Street Smart Wealth Podcast, show #294. Click the icon, top left (right between to two title links) to open the player and listen in!

Should I Build My Business or My Brand

This is a question I am asked quite often and it usually involves some conversation around Time, and how to fit it all in. And, it’s about offline, old school network marketing and contacting your warm market list, going to networking events and other activities.

Watch My Video On This On Facebook!

Online brand building focuses on creating content such as blogging, videos and social media.

Here are the key points when you ask the question – Should I Build My Business or My Brand –

Your BRAND is you, whether offline or online.

You ALWAYS want to do some form of income producing activities FIRST.

If you know my story, you know that I was building my business for 6 years offline before I discovered the power of the internet, and while it changed my business, I probably would have never gotten to that point if I had not developed the commitment and the business skills needed to move forward.

Your BRAND is your online content as well as who you “are” offline. What do people say to describe you, and your business?

Can they sum it up in a sentence? Two sentences?

One thing I love about building the online piece of your brand is the leverage it gives you.

Spend 3 hours at a networking event and get your commercial and business in front of 50 people – GREAT.

But, no one else can ever experience that presentation or that time again.

Create a video and share it on Facebook or YouTube, ten, one hundred, and thousands can see and experience that over time.

THAT is powerful.

And, it takes time, focus and consistency.

Give yourself a 90 day challenge. Right now, I am challenging myself to massive networking offline for 90 days, and facebook live online!

I’m focused on building my audience in both places. So, do you have an answer to the question – Should I Build My Business or My Brand?

Where are you focused?



Looking for some help taking your business to the next level? My one on one and inner circle programs are LIVE! Are you looking for coaching to be successful in your Network Marketing business? Want to also learn how to generate your own leads online? My Inner Circle Coaching Program may be just what you need. Or, maybe it’s one on one coaching. Learn more about both at



Tweet me – @jackieulmer with comments and if you have a question for the show, add the hashtag #JackieUlmer


<—— Did this podcast help you? If so, it would mean a lot to me if you would share it with others!!! And, share your comments below! 

I teach mindset mastery, as well as Network Marketing and Social Media Mastery.

Let’s have some conversation!

Jackie Ulmer, WAHM, MLM Online Business CoachEXPECT Success!

Jackie Ulmer

PS: If You Are Struggling to Sponsor, and Don’t have a Team, Haven’t Recruited Anyone (or less than 10 people), This is Where You Want to Start

If you are happy in a business, that is great. If you are looking for the right business; the right mentor; something you can build online, I would love to share what I am doing with you.

Click here and let’s explore the possibilities.


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