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Balancing Your Brand and Your Direct Sales Company
On today’s show, I’m going to cover a listener’s question – how to balance building your own brand along with promoting your Direct Sales company and products!
Welcome to the Street Smart Wealth Podcast, show #167. Click the icon, top left (right between to two title links) to open the player and listen in!
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Balancing Your Brand and Your Company
My story is an example of why you want to brand yourself FIRST, and company second.
I have two domains – StreetSmartWealth.com and JackieUlmer.com and I’m going to share why I have both and my thoughts around it.
I also have been with several companies since I started online, and different types of companies. Telecom, Nutrition, Candles – and as you can imagine, these all have different target audiences, as well as keywords and ways to market.
Well, as my story shares, people change, companies change, comp plans change and we do make changes to our companies some times.
For me, my interests and passions drive my interests a lot of times, and if I’m going to build a business, it has to be FUN and something I enjoy.
So, bottom line – build your own brand FIRST, and weave information about your company into your marketing strategy and your content strategy.
Share generic information that shows you as a leader, and then weave in some stories and content around your company. Just make sure they work together to make sense to your audience.
Build out your About Me page in a strong way and solidify yourself as an expert and someone worthy of following and then your company information will naturally find a fit with your audience.
Learn more about building an effective Network Marketing business both online and offline in my Direct Sales Online Coaching Program!
Learn more about building an effective Network Marketing business both online and offline in my Direct Sales Online Coaching Program!
Tweet me – @jackieulmer with comments and if you have a question for the show, add the hashtag #JackieUlmer
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I teach mindset mastery, as well as Network Marketing and Social Media Mastery.
Let’s have some conversation!
EXPECT Success!
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