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Do I Lead With My Network Marketing Product or Opportunity?
Hey, it’s Jackie Ulmer and welcome this Q and A edition of the Street Smart Wealth, Profit in Your PJs Podcast, where I answer your burning questions and get you on your way to the Network Marketing Hall of Fame.
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Today’s question is….
Do I lead with the product or opportunity, especially building online, with a blog.
India wants to know!
ANSWER
Begin with the end in mind. What is your “Most wanted response?”
Lead with the product, you get customers FIRST.
Lead with Opportunity – you attract those looking for a business.
First let’s cover that question offline and then move online.
Offline, it’s best to lead with common sense and “where you are with the prospect.”
When making your list, you take each person individually and decide how you want to lead, and again, what is your most wanted response?
Let’s take weight loss. A high demand market, for sure, but also touchy, depending on how you are approaching it.
“Hey, would you be interested in losing 15 pounds in 10 days?” You will get some interest, and you might also offend some people. Especially women. We are sensitive to that, typically!
Now, consider this though – what if you set up a booth at a bridal show – And led with the product – Be your ideal weight in time for your wedding.
You might get the bride, her attendants, mothers and more involved and interested in that one. And, then what if you took it a step further and mentioned that she might want to become a distributor and market these great products to her bridal party and other friends, and make enough to pay cash for a honeymoon?
I can’t tell you how many people I have met in network marketing and party plan who joined a company to make enough for the honeymoon. I’ve seen them at shows and networking events I have attended. They are HIGHLY motivated because they have a BIG why.
You could wear a t-shirt to the gym or anywhere and see what happens. Web decals on cars and so on.
Now, let’s talk online –
We know that over 3 million a day go online looking for a business. Can they find you?
How many go online looking for your product?I don’t know, but in certain product lines – weight loss – it is in HIGH demand and also highly competitive.
But, what if you took the same approach that I mentioned offline? What of you targeted groups, pages and areas in social media for brides? What if you created Youtube videos, and took the same approach, leading with the product and back ending with “make money for your honeymoon.”
You NEVER run out of prospects because people get engaged and married every day. LOTS of them, all around the globe!
The same is true for leading with the business, you just have to research the target areas online. Think of devout followers of Robert Kyosaki, Rich Dad, Poor Dad – they are prime for network marketing because he nonchalantly endorses it with many other methods.
Real estate investors can be the same.
You mentioned the blog, and that’s a great place to write articles and blog posts that target keywords and then take those posts and market them on Social Media. Don’t wait for google to find you – get out there and spread the word.
And, also determine what you are best suited to communicate on, both in status updates and out on social media as well as blog posts and what you write.
That’s an ongoing question – what to lead with. Everyone has an opinion and there is not a right or wrong. I know top income earners from both sides. It’s really more about you, your passion and your tenacity!
Good luck.
Do you have a question? Ask it at JackieUlmer.com/questions
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Until next time – remember this – Hesitation Never Cashed a Check!
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Great post Jackie! Funny the question was asked and you posted your answer to Twitter…
I had a huge business expo to participate in (with other business partners) and going in I thought- “Super! I get to focus a great deal of time/mostly on telling people about the stellar business opportunity my company offers. Yeah!” I was so pumped up and excited because it had seemed like I spent most of my effort on talking about the paramount products we have.
Well, long story short- every time I began to lead with the exciting business opportunity, the products quickly took over the lead. I just thought it was an interesting but not surprising phenomenon. Thanks for letting me share!
-Akeisha
Ha! Glad you know exactly what I mean! Most people don’t go to expos looking for a business, unless it is specifically home business expo or something! Thanks for sharing!
Jackie, great post! Definitely a question that comes up a lot. Dani Johnson did it with straight retail and “backed in” clients into the business and others did with straight recruiting. They both work!
Thanks Anthony! You are right, they do both work!
You sure covered everything Jackie! Thanks! Will post.