Are you being a sponsor or a boss to your Direct Sales Team?

On today’s show, I’m going to answer a question that Chanae asked me and cover a common challenge that can happen with well meaning sponsors – how to be a sponsor and not a boss to your team. Sometimes, in our own quest for recognition and achievement, we can trounce all over our team. Let’s avoid that!

Welcome to the Street Smart Wealth Podcast, show #156. Click the icon, top left (right between to two title links) to open the player and listen in!

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Are you Being a Sponsor or a Boss

Here is Chanae’s question to me –

Help! I am being overwhelmed by my sponsor and it’s frustrating me. I’m not sure how to handle it because we are friends, and I believe she means well, but I feel she is pushing me and it’s making me feel bad.

GREAT question Chanae and one I am sure many people have. When I dug i a little deeper, I found out from Chanae that part of what is happening is a constant conversation about when she is going to reach the next promotion level in the company. OF course, we often know that this means the sponsor also gets promoted or recognition and so on.

So, what is the role of the sponsor, really? And, what things should be avoided?

1. Get the new person started and trained. Find out goals, time available, launch plan and COMMUNICATE about how to best work together. Ask – how can I best support you? What encourages you? How do you want to hear from me? And so on. Communication is KEY!

2. Be there, especially in the beginning to answer questions and assist in helping new person find where to seek answers. Don’t do it all for them.

3. Be a cheerleader and encourager.

And, really, that’s about it. Being a boss to your team is no where in the description.

What are those things that should be avoided?

1. Asking them what actions they are taking, unless they have specifically asked for coaching.

2. Telling them what to do.

3. Asking constantly about promotions. Good language can help with this and again, it’s in the communication of it – do you have a goal for the next promotion you want to achieve? How might I best support you with this?

4. Pushing, in any way. You can sell someone into the business, but you can never sell them on working the business. Make opportunities available to work together.

I do this with my team with local meetings, and opportunities to get together and network and build – events, networking, expos, coffee shop hangouts and so on.

As the sponsor, be in action yourself and that is the best way to inspire a team. You can’t motivate another person. But you sure can de-motivate them by constantly hanging that next promotion over their head.

Trust me – THEY know what needs to be done, they want it worse than you do, and you aren’t helping by constantly talking about it as if it’s something they control. The first few promotions, they can control. But most after that are about a team and volume.

Unless you are promoting front loading and buy ins, and I hope not, step back. Go easy.

Be a friend and someone to be counted on, not a fire breathing boss. This is an independent business. Never forget that.

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Good luck in your business

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