One of my newsletter readers asked this question of me and I thought it was so good, the answers might assist some others. Brian writes:

I’m hoping you can answer my question. With so many distributors using social media is it still possible for me to achieve the goals I want to achieve using it as well?

To answer this, I’m going to share a few stories and analogies.

When I shop at my local Target; Barnes and Noble; Pier 1 shopping center, there are 4 Starbucks within that intersection. There is one in the Target store; one in Barnes and Noble; a stand alone in the food court area of the shopping center, and across the street, where the Marshall’s and JoAnn’s stores are, there is another stand alone Starbucks store. It’s located in Redlands, California, with a population of under 75,000 people.

Starbucks recently closed quite a few stores that weren’t doing so well, and yet all 4 of these stores remain open. And, each one hits a different demographic and “timing” for its customers.

Fresno, California, with a population of around 500,000 had 7 top earning representatives from my first company, back in the 90s.

Now, compare that to the Internet. We know that over 400,000,000 people are on Facebook. There are nearly 2 billion internet users worldwide.

Remember that success in sponsoring into your business is based on a few key components:

Timing of the prospect. I could not have been less interested in Network Marketing when it was first presented to me. Fast forward 15 months; home with a new baby and I want to make sure I never have to go back to work outside of my home. My timing was perfect at that moment and I joined.

You and the relationship you have with the prospect. People join people. Far too few people remember that online. They think that Social Media is about “spamming” everyone with their opportunity; throwing mud against the wall to see what sticks.

The opportunity you offer – make sure you have something solid, both in products and compensation plan; support and training, etc.

There are some other factors sometimes, but these sum up the bulk of what’s important.

There are many ways to build a solid business and the internet is just one tool in your tool box. Everyone should start with at least letting their warm market know about what they are doing. You don’t have to ask them to join or buy, just let them know and ask them to keep you in mind.

From there, be aware of people and situation as you are out and about and if the timing is right, have an idea of what you will say and give to someone you meet so you can contact them later and see if they might be a viable candidate.

Offline networking groups and meet-ups can be a great place to connect with people; develop a relationship and then see, over time, if there might be a business fit together.

Now, we move to the internet and Social Media. Again, a great tool and a MASSIVE ocean of potential prospects.

The power in Social Media is that you have the ability to leverage your time and efforts in a way that “stays” out there. What I mean is this: if you attend the Tuesday business meeting and invite a few guests and no one comes, that time is lost to you forever in terms of showing your business to someone or making a connection.

However, if you write a valuable article about the skills needed for network marketing; or how to give an effective business overview; that content is viewable online from the time it is posted until removed. A viable candidate for your business can find it at any time; become interested in you and click to learn more about your business. This prospect may not have been looking for a business 6 months ago, but time and circumstances have changed and now it’s a different ball game.

The secret to success in sponsoring online is in developing your “brand or message”; building relationships with others where your brand becomes obvious; and seeing where those relationships take you over time. It involves consistency and commitment to showing up and interacting with your target audience.

Join groups and forums where you can associate with like-minded people. “Attend” regularly, just like you would you local Chamber of Commerce meeting. Always be asking “what can I contribute here?” Get to know people and be genuinely interested.

Over time, you’ll begin to attract your right audience and sponsor some into your business.

Good luck and see you out there!

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions. If you think this would be helpful to others, “tweet it” at the top of the page or “share it” right below!

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Can I REALLY build a successful Network Marketing business online? Can the internet really work for me?

Absolutely, but it is critical that you become a good student and understand the entire process of creating your message and attracting others to you online.

Attraction Marketing and Social Media Marketing are extremely powerful ways to bring in highly qualified prospects who are interested in what you are offering, be it product or opportunity. Web 2.0 has made it easier than ever. YouTube; Twitter; Facebook and more – these are all great places to create content; to contribute to the community; to build relationships.

Be a good student and master the skills to be successful. It’s not about ADVERTISING in Social Media Marketing; it’s about making contacts and building relationship.

Besides the obvious question – can one really build a successful MLM online, there are 5 other questions that I hear alot -

1. I have a website/blog; how come it’s not getting any traffic.

2. I posted information about my product and my website on Facebook and no one bought anything. Why not?

3. There are so many people online already; how to I stand apart from the crowd?

And two other questions that you may be wondering.

Anything I missed?

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Are you puzzled by Social Media Marketing and Wonder Where to Start?

I recently asked my amazing readers what some of their most pressing, urgent questions are around building an online business; whether it’s in Network Marketing and MLM; Direct Sales or any type of business. Some great questions came in that can be helpful to anyone, really!

This is Part 2. Part 1 can be found here, and it is on the topic of Blogging  >>>>

Here is where you can find those questions and post your own! I will get them answered!

Social Media Marketing – Facebook; YouTube; Twitter; Creating Content; Developing an Online Business System or “Nerve Center” and more is covered in this second video – Answers to Your Online Business Building Questions, Part 2.

And, be sure and download my guide to Your Online Business System Set Up! It’s free, and walks you through step by step! You’ll have a beautiful blog up in no time!

Okay, here are the video tips!

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Are you ready to start a Blog but have questions?

I recently asked my amazing readers what some of their most pressing, urgent questions are around building an online business; whether it’s in Network Marketing and MLM; Direct Sales or any type of business. Some great questions came in that can be helpful to anyone, really!

Here is where you can find those questions and post your own! I will get them answered!

Blogging was at the top of the list; so we tackle all things blog related in this first part video – Answers to Your Online Business Building Questions.

How to get started?

What subject; multiple subjects?

Creating more than one blog?

Getting traffic to the blog?

Setting my blog apart?

We’ll cover this and some ideas on using all aspects of Social Media Marketing to get the word out. Wordpress.org is great for your blog platform; and it has the “widgets and plugins” that you’ll easily use to get the word out on all of Social Media about your content including Twitter; YouTube; Facebook and more.

And, be sure and download my guide to Getting Your WordPress Blog Set Up! It’s free, and walks you through step by step! You’ll have a beautiful blog up in no time!

Okay, here are the video tips!

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Building a targeted list of prospective customers and business partners is one of the most important components of your Online Marketing System and your business, in general.

If you are in business, you need a list. PERIOD! Your Twitter following doesn’t count; Your Facebook friends  are not the same; although many of these might be on your list, you want to own your own email list.

This is not spam, this is “permission-based marketing.” These people have submitted their name and email address, and maybe more, on a form on your website or blog, requesting to hear from you, and giving you permission to contact them. It’s like a fan base, in a way!

A great list, treated right, equals a lot of money; business partners; ongoing customers, etc. Without a list, it’s very hard, if not impossible to be truly successful in your business. People who don’t have a list or who don’t know how to monetize their list, are not going to have the success they desire. A list is a great step in growing a relationship with people. They get to know you through the content and value you share.

I want to make a very key point here – your list needs to be targeted; having a bunch of people sign up who do nothing but delete your message when it comes in is not going to move you forward. And, you need to be very relationship based.

What does “relationship based” mean? You need to come from a place of authenticity; providing tons of value and content, much of which does not make you a dime, monetarily. However, it can create a fortune for you in the back end.

You need a list for a number of reasons and one is: people rarely buy anything from you on the first contact, and unless you have a way of following up with them, you’re literally leaving thousands, potentially millions of dollars on the table, over time.

There is no limit to the wealth you can create by developing a quality list of people interested in you and your message; building a relationship with them over time, and then offering high quality products that are appropriate to their needs. You must guard and respect your list though. No one wants to be “sold to” constantly. It has to be a solid mix.

There are three key pieces you need to start building a high quality list:

The first thing you need is a super high quality, enticing, valuable free bribe. You need to offer your prospective client something that will make them anxious and happy to hand over their name and email address.

The second thing you need is an email management system (typically called an auto-responder) that is going to automate this whole process and make it a snap for you to manage.

The third thing you’re going to need is an “opt in” or “subscribe” box on your website or blog.

So, for the first thing, your high quality bribe, or “free report” will entice them to sign up for your newsletter, and will be promoted on your web site. This free report must provide something of value, and also information on you and how to find out more about what you do. And, do this subtly, not a big “pitch fest!”

You are already experiencing this through this report you are now reading. You visited one of my websites and “opted in”.

Second, the auto-responder; this is what automates the process and you’ll want to incorporate them into your business plan and web site from the very beginning.

If you don’t know what an Auto-responder is, here is the definition -

An Auto-responder is a fax-on-demand by email. It is a computer program, stored in cyberspace that automatically returns a pre-written message to anyone who submits an email to a specific Internet email address. Transmission happens almost simultaneously. ARs are used for sales letters, training, follow up, product information and newsletters.

Third, the opt in box must be on your site. You create this “webform” through the auto-responder system you use. There is a tutorial and it’s not super techie. (I did it, ha!)

At the very bottom of the page is an example of my opt-in form:

You can see that my “bribe” is this report – Profit in Your PJs: Create and Build Your Dream Business Online in 30 Minutes a Day. Everyone these days wants to know “how it’s done!”

So, those are the basics to list building. You can get started building your list and setting up your free report and webform by grabbing your auto-responder now. Here is my recommendation:

http://jackieulmer.com/ar

There are great tutorials and a super responsive help desk staff.

Think about the power in combining your Social Media Marketing strategy with driving people back to your blog or website; where they can opt in to hear more from you!

Couple of final thoughts –

1. Protect Your List – don’t spam them constantly with Get Rich Quick, Secret Formula Affiliate Programs where they can easily see you are out to make a buck. NOTHING wrong with affiliate programs and promoting them. Hey, share the knowledge of good stuff, for sure. But, make sure you own it, use it and would recommend it with no compensation whatsoever.

2. It’s Quality, not just Quantity. Yes, a large list is great, but only if it is targeted and interested in what you have to say. A list of 200 who absorb your every word is much more powerful than 2000 who delete you message. You’ll likely never sell a Hamburger to a Vegetarian, right?

3. Be consistent – they don’t need to hear from you every day; but you want to keep your name and content out there. Otherwise, you won’t be perceived as someone of value.

More details; examples; resources and in-depth explanations into your report and automating your process; as well as other types of information you may want to automate are in my e-book, MLM, The Internet and YOU: How to Build a Successful Network Marketing Business Online

And, grab some of the resources up top under Jackie Recommends!

So, those are the secrets. It’s not difficult. You don’t have to be an expert, you just need to be genuinely interested and committed. And, seriously, you must have a passion for online marketing. Not everyone does, and that is okay. But to have true success online, you have to be almost “maniac, obsessive” over learning and taking action online.

Does that describe you? I hope so. Please let me know if I might assist, use the comments box below!

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

You’ve heard the buzz word everywhere – Attraction Marketing! But what is it and what does it mean? Does it work? Is it a fad?

I’ve been practicing “Attraction Marketing” both online and offline for years, before it became the hot buzz word. I would love to explain through my powerpoint video below, how it works; what it means; the 4 primary questions you need to answer; setting up your daily and weekly action plan; and more -

How do you see yourself using these concepts to build your business?

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Have you ever made the mistake of getting caught up in the hype of “the Next, Big, Shiny Thing?” Whether it is in Direct Sales, Network Marketing or Online Business Building, there is plenty to distract you!

Here is the thing – there are a few secrets to success online, and it’s not buying every hyped up information/whiz bang product out there. There are great products, and tools, and here are some pointers to save yourself a pile of cash; frustration and time…

What’s your business plan?

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

There is only one real secret to using the Internet successfully to build your Direct Sales and Network Marketing business – it’s still all about relationships.

The internet is a powerful tool for reconnecting with people from your past; people local to you; and people you may have never met otherwise. Some of those people may become interested in your business if you handle it correctly.

There is a right way and a wrong way. Unfortunately, thousands of overzealous network marketers are trashing our profession by doing it the wrong way!

I would love to share with you my secrets for how I have built relationships with tens of thousands of people all across the globe and sponsored over 1200 into my business. I didn’t do it with some “downline builder system”; replicated website or by letting my auto-responders “do all of the work…” – it’s high tech and high touch!

See if this describes you:

• You’ve called everyone in your warm market – signed up a few who aren’t doing anything
  
• Those who didn’t sign up don’t want to hear any more about your “business”
  
• “Walking and Talking” your business to strangers is way outside of your comfort zone.
  
• Cold calling leaves you with a pit in your stomach
  
• The last 100 leads you called from a paid “lead list” were either rude, demanded to be removed from the list or mentioned that it had been over 3 years since they had requested any information
  
• You are broke from sinking money into advertising and lead lists
  
• You tried Pay Per Click Advertising and blew through $1000 faster than the first few hours in Vegas 

So, now what? How are you going to build that business and earn that gangster income? Well, there is a solution! I built a multi million dollar business using the Internet and my telephone. So can you!!!! (And, my sponsor told me this would never work – that this is strictly a belly to belly business…..) Introducing…..
 

In this information packed CD series, I share the concepts, tools and strategies that I’ve has used to find, attract and sponsor over 1200 people into my Networking Marketing program and build a multi million dollar business, using the Internet and my telephone.

You’ll learn exactly what this type of online marketing is; how it works; how to set up a marketing system and 30 minute daily strategy in; avoiding overwhelm and the 10 Tips for Success and 10 Things to Avoid. You’ll also get a complete overview for setting up and effectively using one of the most popular Social Media sites – Facebook.

 
  

  Get Social Networking Online Now – Add to Cart >>>>>

Purchase your copy now for the low price of $67 plus shipping/handling and sales tax, where applicable (CA and NV) and grab these bonuses right now…

Your Selection Includes Bonus Material

• Twitter Basics- MP3 Download Bonus - Twitter.com has taken Social Media by Storm! Learn the Basics for getting set up and using this tool effectively. Value – $29.95
• Developing Your Online Marketing System – Download Bonus - Learn the components you will want to have in place to create an entire online marketing system that gets you and your business in front of hundreds and even thousands of people daily. It works, I’ve sponsored more than 1,200 people using the tools of the Internet. Value – $47 

• Creating Content – MP3 Download Bonus - Have you ever wondered how to create articles, blog posts, videos and all of the things that make up Social Media Marketing? Relax, I’m going to detail how to easily make a few concepts and hours a month create content that works for you 24/7. Value – $47.00 

• Social Media Marketing in 30 Minutes a Day – Download – Simple checklist and ideas for how to set your goals and develop a Social Media Action plan; learn the most important things you must be doing to be successful. Value – $47.00

  Jackie Ulmer here, and I just wanted to share a little of my experiences. I am probably very much like you – committed to growing a serious business; willing to stretch and grow myself; but I was really floundering once I had exhausted my warm market.

  For me, personally, I hated the thought of approaching strangers at malls (I don’t like strangers coming up to me!); putting cards on car windshields, leaving them in public places, putting them in books at Barnes and Noble (that felt like littering to me!)

  I had run ads, spending $$ thousands; I had purchased Opportunity Leads, spending more $$ thousands! Nothing was producing enough to call it successful. And, this went on for over 4 years!

  Then, I attended an Internet seminar (I knew nothing about the Internet except that I was seeing DOT COM everywhere!) Wow! Did I ever get my vision expanded. The statistics were staggering and the possibilities were endless!

  If people were going to the Internet to find answers for everything from how to cure the common cold, to how to buy real estate, surely there were people online who were also looking for a solution to their finances and a home business!

  I knew one thing for sure – I needed to be online!!!!

  That was October, 1999 and I jumped in with both feet. I have never hesitated or looked back. My business exploded, my income exploded and life has never been the same!!!  

   

  Today, I have the joy of traveling across the United States, speaking at conventions and to small groups, sharing my story and my concepts with those who want to embrace this method as well.

  Here’s what you get in Social Networking Online…..

  Disc 1:Social Networking Online

  What is Social Media Marketing and Web 2.0 and How Does it Work

  Handling Overwhelm

  How to Avoid the Biggest Mistake Most Direct Sellers and Networkers Make

  Setting Goals and Creating a Daily Marketing Strategy in 30 Minutes to an Hour

  Setting Up Your Marketing Funnels

  10 Tips for Success

  10 Things to Avoid at ALL Costs

  And MORE!!!

  
  

  
  

  Disc 2: All About Facebook

  Facebook 101

  Your Power Profile: Make it WORK For You

  Pictures Paint a Thousand Words

  Finding Friends; Making New Friends and Relationships (That Lead to Business!)

  Status Updates

  Groups, Pages, Notes and Videos

  Let’s Play Tag – Using This Feature Responsibly and to its Advantage

  Design Your Daily Strategy

  And Much More!!!!

  Ready to order now??

   

  Get Social Networking Online Now – Add to Cart >>>>>
  

  Purchase your copy now for the low price of $67 plus shipping/handling and sales tax, where applicable (CA and NV) and grab these bonuses right now…

  Your Selection Includes Bonus Material

  • Twitter Basics- MP3 Download Bonus - Twitter.com has taken Social Media by Storm! Learn the Basics for getting set up and using this tool effectively. Value – $29.95
  • Creating Content – MP3 Download Bonus – Have you ever wondered how to create articles, blog posts, videos and all of the things that make up Social Media Marketing? Relax, I’m going to detail how to easily make a few concepts and hours a month create content that works for you 24/7. Value - $47.00
  • Social Media Marketing in 30 Minutes a Day – Download – Simple checklist and ideas for how to set your goals and develop a Social Media Action plan; learn the most important things you must be doing to be successful. Value – $47.00
  • Developing Your Online Marketing System – Download Bonus - Learn the components you will want to have in place to create an entire online marketing system that gets you and your business in front of hundreds and even thousands of people daily. It works, I’ve sponsored more than 1,200 people using the tools of the Internet. Value – $47

  Don’t Wait; Order Now and Enjoy Your Bonus Downloads Right Away!!!!
  

  

  Put the amazing tools of the Internet to work for you and become a Power Recruiter in Your Business!

   

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Isn’t it funny on Twitter and Facebook? Your number of Friends and Followers can almost seem like a popularity contest; or the higher the number can put you in “Guru” status. But does it really?

In our quest to have a high number of followers are we randomly following anyone just to get them to follow back? And are we following back just so they won’t stop following us?

I know the opinions on this topic abound, and you can usually tell a “Guru’s” opinion on it by how closely his/her followers match their following numbers, specifically on Twitter. And I must share that my opinion is slanted to the side of –

Quality, not quantity.

I was recently “followed” by a guy on Twitter with nearly 20,000 followers and less than 200 tweets. Honestly, what ARE those 20,000 people following? He’s delivered very little content and as I looked at his tweets, all I could find was blatant self promotion. So, what’s the point in following. I opted not to follow back, and yes, he quit following me within 24 hours. An automate system is doing the work for him, no doubt.

To really break that down, this guy has 20,000 people who are “following” him, but are they? And following what? There is no message being shared; no relationship being built; and no valuable content out there. How many others are out there with massive followers and no point or message being delivered? So where is the value? Where is the social interaction? What is going on?

My advice is to turn off any “Auto Follow” and “Auto Friend Finder” services you may have subscribed to. These are really not providing you anything except a growing number that means almost nothing. Set aside a portion of your Social Media Strategy time each day to engage in finding REAL people who you want to build relationships with – people who fit your target market and who you might be able to engage in business with someday. Enough of this – throwing it up against the wall and see what sticks.

If you have been using these features, I encourage you to go into your followers and see who you are “linked to.” It might surprise or even shock you. I share this from personal experience. I used auto follow for about 2 weeks some time back. When I took the time to look in my feed, I found a lot of content that I had no interest in, and some that was quite offensive. I went through and unfollowed anyone who didn’t fit my target market, or my personal interests.

Find people, and follow them because YOU are interested in them; not because they might follow you back. Chances are really high that they will follow back and if they do, that is great because you have already identified them as your target market, and so that is likely mutual.

Then, spend some time each day on Twitter engaging with your followers. Comment on what their tweeting and learn more about them. Build a relationship based on the social side of things first, and then see how business can fit in.

I would rather have 500 quality followers and fans, than 20,000 who don’t know me as anything more than a number. I may not be the most “Followed” or popular person on Twitter, but I do have a quality list!

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Get “Profit in Your PJs” and Learn the Secrets to Building a Million Dollar Business Online.

Name:

Email:

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You’ve likely heard the buzz about branding yourself in Social Media Marketing, right? So how is it done and why is it important?

Great question – easy answer; however it does require a planned strategy to reach your goals.

Building brand you is about creating awareness of YOU first, and your company and products second. We know that people buy into people, right, so that is why it is so important to lead with yourself. Too often, I see people using their products or company logo as their profile picture on Twitter, Facebook or YouTube; using some reference to their company name in place of their name.

This is a big mistake. And here is one primary reason why. Let’s say I am online looking for a home business. One of the first things I encountered online was “Joe Blow Big Mouth” who spammed me with his company and products and I could almost never get away from him. He is with XYZ company. And, now, I am not at all interested in XYZ company because I am assuming that everyone will be like Joe Blow Big Mouth.

Now, I hop on a Facebook Group and I see you there, starting great topic discussions; contributing quality content; giving great advice to others struggling on their businesses, etc. When I click to your profile, it screams at me of XYZ company. I don’t see your name; picture or anything that keeps me feeling good about you. Instead, I am now turned off because you are XYZ company.

Imagine a different scenario, though. I see you on the group, interacting and providing knowledge. I begin to see you as a friend, and even possible mentor. I click to your profile. There is your name and picture, smiling at me; links to your website take me to your blog, and perhaps a personal website where I can read more of your valuable content and get a better idea of who you are.

I click to your blog or website, and read more of what you have offered; maybe watch a YouTube video, etc. I am more and more convinced that you are a person who can help me achieve the success I want. I click to your splashpage and fill out the info. I am already completely sold on you when I do this. After filling in the form, I become a lead. You call me and we begin a great conversation about your business. When you get to the point of telling me it’s XYZ company, I view you as a friend, and so I tell you about my experiences with Joe Blow Big Mouth.

Because I am so sold on you; and don’t see you as anything like Joe Blow Big Mouth, I quickly move beyond my hesitations because I am able to see that it is not the company, but rather one person who did the company a disservice. In fact, I am excited to get started with XYZ company, and working with you, so I can help spread the good news about the company and help overcome what people like Joe Blow Big Mouth are doing to the negative.

See the difference? I am ready to work with YOU! I am ready to be coached by YOU! XYZS company becomes just a part of the equation in my success, with the strongest part being the bond I am forming with you.

And, this all started because you branded yourself as a professional; an expert; and someone worth trusting and listening to. See the difference?

I encourage you to put your company and products in the background as you move forward in Social Media Marketing. Connect with people and build relationships based on who you are as a person, coach, advisor and not as a distributor for XYZ Company.

Do you see the difference?

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Get “Profit in Your PJs” and Learn the Secrets to Building a Million Dollar Business Online.

Name:

Email:

We respect your email privacy

 

What’s more important to you in your “friendships” on Facebook or any other Social Media Marketing site – Quality or Quantity?

I hope your answer is quality. What’s the point of 5000 “friends”  if they don’t know who you are; aren’t interested in your message; and are not interacting with you?

I wanted to share a simple, easy, POWERFUL tip on making quality friends on Facebook.

First, we all know that hitting our target market is a great way to generate friends, followers, interest and potential team partners more quickly, right?

And, a great way to take that a step further is to really focus on ENGAGING people from the beginning. Get to know people; seek to develop a relationship of some sort.

How many times do you get a random friend request and you wonder WHY they requested you; how they found you; and what you have in common? If you are wanting to build a powerful following, I recommend not just accepting everyone who requests to be friends, based on quantity.

Again, 5000 friends who don’t really know you or care about your message is not nearly as powerful as 500 who you have a real connection with.

So, USE the message feature when you make a friend request. Take the few extra seconds to request as a friend and then hit the Send a Message tab and say -

Hey, Joe. I saw you on XYZ discussion board and see we have some common interests. I liked what you had to say and would love to connect as friend here on Facebook.

Sincerely,
Jackie Ulmer

Or, Hey Joe, I see we are both in Southern California and we have some common interests. Do you ever attend any offline meetups or anything? I would love to connect here on Facebook.

Jackie Ulmer

Now, doesn’t that seem more engaging to YOU? Don’t you feel like this person has a genuine interest in you and not just adding a notch to the friend belt?

Then, when Joe accepts your request, take it a step further with another message or wall post (not a biz op!!!!)

Now you have gone out of your way to be more than a “Drive by friend” and Joe might remember you when he sees your posts out on the news feed.

Try it and I would love to hear how it is working for you!

REALLY – strive to develop QUALITY and not just quantity. This is attraction marketing. Make it attractive!

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Get “Profit in Your PJs” and Learn the Secrets to Building a Million Dollar Business Online.

Name:

Email:

We respect your email privacy

 

So many get started in Social Media Marketing (especially Network Marketers); have no idea what they are doing and they make some serious mistakes.

One, of course is blatant advertising and spamming. Every Tweet is a link to the next best thing since sliced bread; they Direct Message everyone with their links. They never stop to consider that there are REAL humans on the receiving end. People like me and you.

I recently had a “new friend” pop into my message box and spam his opportunity link on me. Instead of just deleting, or being nasty, I decided to “pay it forward” and use it to impart some value and education on proper Social Media etiquette.

I have to thank Mike Klingler for being the inspiration behind this post and helping me think through my words a little more carefully on this.

Here is what I wrote -

Dear XXX,

I’m going to take your post as a teaching opportunity and hope that you will accept this genuinely and with my best intent…

As Dr. Phil would say, regarding randomly pitching your business – How’s that working for ya?

I don’t know you and so I am guessing you don’t really know me or you would have never posted this. I’m sure you have the best intentions and hope for your business and those of us promoting the great profession of Network Marketing online. And, this might be something you would do with a friend or someone offline

However, in social media and online, which is where we are, it is totally inappropriate to post (or spam as most people call it) your opportunity like you just did. It would be like me blocking you on the street as you walk by and forcing you to take my business card, even if I didn’t want to. Does that make sense?

What many people forget is that using social media locations like Facebook is like networking with people in real life. We are real people and if I wouldn’t want someone forcing a business card on me in the mall, I sure don’t like it online either.

Here is something worth remembering, to protect yourself and your reputation. Those who pitch their deal and spam online are ignored; or even worse, people will form a poor opinion of you even if you’re really a great guy with a heart of gold.

I’m proud of my track record of having built a million dollar business online without once ever spamming any one. It lowers the opinion of our profession for many when we keep using these types of tactics.

I hope I’ve made a difference and offered value to you. That is always my goal and I love the spirit of raising the level of integrity associated with our fine profession.

EXPECT Success!

Jackie Ulmer

Well, he wrote me back and thanked me; headed to my site and signed up for my newsletter! Whatever happens, that is a win-win because I feel great, like I made a difference and hope that he will keep paying that forward!

Now, that is exciting when you think about the difference we can all make by taking those “teachable moments” and kindly guiding to understanding!

I’m inspired. Hope you are, too!

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

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Struggling to set up a Social Media Marketing plan for your business? You know you should be doing something, but what? How does this whole thing really work, anyway?

First, keep the main thing, the main thing – The only thing you want to be selling, marketing or branding online is YOU. Not your company; not your products; not affiliate programs, etc.

Set yourself up as a resource for others and always focus on providing content and value for those who find you.

It’s all about building relationships and turning high tech into high touch by truly engaging people. It’s not having 20,000 followers who have no idea who you are or what you’re about. It’s about having a tribe of followers who know your name; know your message and are interested in what you have to say.

Here are some things you might factor into your daily and weekly marketing plan using Social Media for your business –

Facebook – login daily; make status updates; keep it a mix of business and social (your followers want to get to know YOU, not your “deal!”); acknowledge birthdays; make friends – find 10 or 20 new friends each day who you share common interests with; check out events; join groups and get involved in the conversation.

Twitter – offer value and social interaction through your Tweets; engage in other conversations going on; find new followers from your target markets and areas of interests; create more than just a one sided conversation.

Blog – create a new article each week for your blog; this piece of content can easily turn into a Note on Facebook; An article on an article publishing site; a discussion piece on a group or forum; and content for a video. Make you content ideas really work for you.

Video Marketing – create a video once a week for YouTube and other video sites. Brainstorm a list of 30-40 topics and make 3 -6 minute videos around each concept. Use books and other resources for your ideas and then put it into your own words. Upload your videos to Facebook and also use on your Blog. Again, make the most of your content.

Forums and Groups – Get engaged with PEOPLE through conversations online. There are always people on groups who know less than you and more than you. Learn from those with more knowledge and interact with them. Be a helpful friend to those who know less and create a following.

I highly recommend you read “Tribes” by Seth Godin and “Crush It” by Gary Vaynerchuk. Two great books to get your mind wrapped around the kind of “Community” you want to create online and the kind of commitment/action steps it REQUIRES religiously to make it happen.

It won’t happen overnight. And there will be days you feel like quitting. The beauty of the internet is that every step you take builds on the next and begins to leave a “footprint” that leads back to you. The more footprints you create, the more ways people can find you.

Choose the methods online that you have passion about. For me, I love socializing and building relationships on facebook; I enjoy blogging and writing articles; and I LOVE video marketing because it allows me to get the message out to both readers and non readers; and it creates more of a bond and a feeling of connection.

Follow your passion and always be asking “What can I offer my tribe?”

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

It sounds exciting, doesn’t it? Using the internet to build a hugely successful business; having your dream prospects find you and contact you about your business; the sweet sound of “cha-ching” as your cyberspace cash register tallies sales for you 24/7; whether you are sleeping; golfing; sailing or just enjoying life.

I know it sure appealed to me when I ventured into the world of the Internet and pondered building a business through this outlet.

Ten years later, I can report that it has been great; has provided an amazing lifestyle and income; and some hair raising moments as well. It’s important to know what really goes into it so you can make an informed decision about whether or not it is really right for you.

Attraction Marketing is quite the buzz word these days, but what does it REALLY mean? This short video explains Attraction Marketing and the key components it takes to make this concept work for you.

So, what do you need to know? What will it take? First, it takes time and commitment. These two components are critical because without them, you won’t be successful.

Time, because it takes a while to be “known” and found online. Just like moving to a new city, when you walk into the movie theater for the first time, and look around, no one really recognizes or acknowledges you, right? Same online. You are just another name and face in a sea of others until you give it time and a reason for people to remember your name and begin to “listen” for you.

Commitment is the piece that goes with time because it takes a commitment to “showing up” to get your name out there. You have to be willing to find communities where your target audience will be; and you must be willing to be the new kid on the block as you work to get to know people and establish relationships.

And, you must also be willing to commit to the technical side of things. For many people, it’s a snap to put up a blog; do some key word strategy; develop and autoresponder campaign, etc.

For many others, it’s like scratching nails down a chalkboard. Please, let me do anything but that!

And, yet, it must be done. It’s going to require some tenacity and a willingness to figure some things out for yourself. You’ll want to have a blog; you’ll want to ultimately have a personal site you bring people back to; an automated lead capture campaign; and you must develop content.

Beyond that, as new technologies come along, take an inventory on your willingness to try; learn and embrace the unknown.

I never thought I’d be making videos and slapping them up on YouTube, but I sponsor new people into my Direct Sales business every month through this lead generation method. Can you do it, too? Absolutely. It’s not difficult nor expensive. It does, however, require getting out of your comfort zone a little.

And, you will find that there is a whole new world outside your comfort zone.

So, do a personal inventory and decide if Internet Marketing is going to be a fit for you in your business model. Are you willing to make the commitment? Are you willing to be consistent in showing up so that your target audience can learn your name; get to know you; and then seek out your content?

I hope you’ll embrace this amazing technology. It is still very much in its infancy and yet has the potential already to create an amazing business success story for you.

At the top of the page, I have some Tools and Resources  to help you develop some of your strategy. Please let me know if I might assist at all.

EXPECT Success!

Jackie Ulmer

And, this can be a stumbling block for some who wonder –
What can I write about? What do I say?

I have felt your pain, many years ago when I started online marketing and realized that I needed to be able to add value and content online to get my name out there and develop relationships with like minded people. After all that is what the internet is all about.

Here is how I create content and make my time count and “get it done.”

If we are connected on facebook or twitter, you may notice that I have a “Note” or blog post added every day. But, here’s a secret. I don’t create this content everyday. I do content in blocks of time for one or two weeks in advance, and then use the “Posting options” feature that most blogs have to allow your content to “post” at designated times.

I may create 10-14 short business blurbs in one, two hour sitting, add them to my blog and set them up to post everyday or two. I have my blogs hooked in through Friendfeed.com, Twitter and Facebook applications so that my postings automatically show up.

I learned how to do this just by playing around, so if you have a blog, look at the posting options and see if you don’t have a function allowing you to set the date and time.

Go to Settings and then Application Settings at the top right of your facebook page. Or, do like I did and get the book “Facebook for Dummies!”

If you can set your Single Daily Actions and weekly actions up to make the most of chunks of time, you’ll get extremely efficient and effective and will find that managing a business both online and offline is not that tricky.

Where to find content? Last week I pulled out two 1999 Upline Magazines and took ideas from that. No, I didn’t just copy what I read but I took one person’s 10 tips for something and found 5 ideas from that and put those into my own words. I found someone else’s article on relationship building and re-wrote it.

If you don’t have Jan Ruhe’s M.L.M. Nuts and Bolts, GET IT! There is limitless content that you can take from that and put into your own words. Same with Zig Ziglar’s Network Marketing for Dummies.

Priceless nuggets that you can pull from and create great content.

Finally, search out other blogs and post comments (of value) and begin generating name recognition from those who also visit that blog. What do I mean by value? Don’t just say “Good job.” That doesn’t provide value to those who read comments (and there are many!) Writing something more about what you actually GOT from the content is best.

I made a blog post comment last week on someone’s blog and got a personal email thank you from the blog owner, picked up 10 names for my own newsletter and 14 Twitter followers. Keep in mind, these are quality, targeted leads who are already interested in my message.  Much better than random followers who have no clue who you are! Never know where those things will lead!

Squeeze in time for your internet marketing efforts as you continue to build in other ways. I spend only about 20 to 40 minutes a day actually ON social media sites, unless I am done with other things and it’s into the evening and too late to be calling leads, etc. Sometimes while the kids are doing homework, I can hang with my laptop and “Tweet” on twitter or jump around on facebook. I always work to make that time count.

And, remember to be SOCIAL as much as business on SOCIAL media sites. Instead of blasting your opportunity, mention what’s great about your business that fits into your lifestyle. People will become attracted and click on your profile to learn more. You don’t even need to post a link if you are providing value!

EXPECT Success!

Jackie Ulmer