Retail to Recruit Through Party Plan

The Party Plan business model in Direct Sales offers an incredible platform for building a team; residual income; all while putting immediate cash in your pocket through each event. It creates a perfect scenario for leveraging your time.

It’s funny, my own company has a very strong retail product and while we are not a party plan, I have spent hours lately researching party plan companies to see what they do, and how they do it. I want to offer this type of training and coaching to those on my team who WANT to retail and keep that easy, immediate cash rolling in.

And, I am no party expert so I’m in learning mode.

Party plan companies grow very solid businesses by starting with that warm market list, booking home shows and expanding their contact list through the guests of their friends and contacts. Imagine growing your list each week by 20-30 people, all connected by someone who you have established a relationship with.

Party Plan, when done most effectively, uses each retail event as a strong recruiting platform in their businesses. It’s really quite fascinating and different than some experiences in more traditional “Network Marketing.”

I think the reason for this is that the distributor hosting the party is immediately modeling for the “prospects” how to do the business; the simplicity of the business; and anyone who can do simple math can see the amount of money being made on an hourly basis.

Many people would jump at the chance to work 6-9 hours a week, and earn $67 – 75 an hour. That is in line with what many in my own company are experiencing right now and it is so fun to watch the difference that type if income is making for their families. Especially in this economy.

This is what a party plan company can do, and so it makes the prospecting and sponsoring process a little more simple because it’s not theory. Anyone attending a party and watching can see what the potential is.

With network marketing, we offer the “promise” of part time/full time incomes, but no one actually SEES us earning that income, pocketing that money right then and there.

While I have built both ways, online and offline, I personally prefer the online methods, and yet recognize that it can be a slower way to build; and a more “technical” way to build, which slows some down.

I am also embracing the value in the home party/retail model as well, and learning to factor that into my own network marketing business, for those who want to do that.

And, in today’s economy, I am finding many more people receptive to the idea of “partying for a living!” With the right product; the right price point; and the right personality, this can breathe some life into “old School” methods!

I would love to hear your feedback and stories on how you or your team have used this concept; or how you might see it making a difference in your business.

EXPECT Success!

Jackie Ulmer