Are you challenged by HOW to really get Social Media Marketing launched as a part of your marketing platform in your Network Marketing business?

Are you challenged by:

• How to get started?
• What do you REALLY need?
• How to find time?
• How to stay focused?
• How to create content?
• Something else?

Help me and my creative partners as we work to develop a solution to help you!

Take the Survey now!

I’m often asked what one should do with a Facebook Business Page. How do you create interest and bring people back to it. Here are some ideas -

When posting on your business page, you’ll want to make about 80% of your content related to your business; your industry or profession and items that your audience will find useful, and want to engage in conversation about.

Link back to articles, blog posts and videos you have created. This establishes you as an “expert” in your field and someone they can rely on.  It’s a great idea to post information by others within your field as well. This shows you as genuinely interested in your customers and clients best interest.

Keep your company brand and culture in mind in your updates. Keep that theme strong.  Add photos here, too (don’t forget checking company policy, it could be event photos with no mention of the company name.)  Videos go a long way to enhancing your brand and establishing trust.

The exciting thing about a Business Page is that it is a great place to really engage with your customers and clients, while promoting subtly, your business.

Want to find out what they think of something you offer; a product; service, etc?  Post a poll. And, be ready for the good and the bad. How you react to anything less than positive can go a long way in boosting your popularity and securing loyalty!

No one’s business is perfect, and giving your customers, clients and potential business prospects the space to share their ideas and thoughts is empowering and gets them involved; it gives them a sense of “ownership” in the process. Yes, there may be times you have to reel things in. You may get the occasional “bad seed” who wants to just complain, and even that can work in your favor when handled with grace and poise!

Create a customer discount, depending on your business and what product/service you offer. An example might be a 20% discount off XYZ product when a customer comes in and mentions the Facebook Coupon code!  Imagine the kind of fresh business you might create. Get your Facebook fans sharing among their friends and you stand to benefit tremendously.

Ask your fans what they would like to see from you; your business and your type of product or service. You never know what might show up. Create contests and create a sense of community!

Use your page to schedule regular “events.” It shows up on your calendar as well as in the highlights area of your business page. You can gain limitless free exposure for your business by developing a strategic plan.

You can offer a “discussion forum” that serves as a “water cooler” or “Town hall” type of environment to mix, mingle exchange ideas and create business interest. Monitor this area and your page wall regularly to remove any offensive, unwanted posts. These do occasionally crop up. Just be aware, be there frequently and take care of it. Avoid making a “public” scene about it. Just use the remove button.

Get more ideas on effective Facebook For Business Profits in the book!

If you think this would be helpful to others, “Tweet It” or “Like It” at the top of the page or “Share It” right below!

I would love to hear your feedback and comments. Let’s exchange ideas below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

It’s easy to get bogged down in Social Media Marketing – trying to figure out what to do, when to do it and where to do it, right?

Here are 4 Quick Tips to get you on the road to success. Each day, determine if what you are doing out in the Social Media arena fits and then proceed:

Decide what your goals are for your Social Networking and Online Strategy. What do you want to accomplish as you are interacting online? Write these down, as this will assist in putting together the rest of your strategy.

How much time do you have? This will play a big role in your goal setting and strategy. Be realistic. Be disciplined. Avoid drama and get your stuff done first!

What Marketing Funnels do you want to use? Marketing funnels are those sites and places online where you will be spending time. My suggestion is to decide on one or two marketing funnels/social networking sites to begin with. Don’t take on too many at once.

Determine who your target market is and how you will find them on the social media sites you are using. On Facebook, it might be groups or pages; on Twitter, you can do a keyword search. Once you’ve found your market, spend your time in these areas making friends/followers; interacting with and engaging in conversations. Your target audience might be Home schoolers; wahms; cooking; skin care; weight loss, etc.

Don’t let go of your current day to day result producing activities to do this. Make it part of your strategy. Continue making calls and prospecting; booking parties; following up and giving business overviews regularly.

Remember, it takes time and consistency to build your presence, brand and following. You are there to build relationships first, and then business will follow. Have fun with the journey!

If you think this would be helpful to others, “Tweet It” or “Like It” at the top of the page or “Share It” right below!

I would love to hear your feedback and comments. Let’s exchange ideas below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Hey – will I see you at Real Savvy Success in Los Angeles, September 8th – 10th, 2011?

Thou Shalt Start With a Social Media Marketing Plan

Do you have a definite plan and target audience for your message in Social Media Marketing?

Do you know exactly what it is you are selling?

Do you know where to find your target market?

Do you know what your message is?

Many people jump into social media marketing without any kind of action plan. They jump on the bandwagon and start Tweeting their message to anyone who will listen, hoping that it will land on captive ears. And, they turn off many potential friends and ambassadors in the process.

Direct Sellers and Network Marketers are notorious for this because most of us have been taught to talk to everyone; leave no stone unturned. And, my question might be – how’s that working for ya?

This might work well in the offline line world, with your warm market and center of influence, but in the online world, where there is already too much noise, it can be a challenge.

See, while anyone could be your target market, you will spend your time much more wisely by fishing where the fish are.

Start with defining WHO you want to attract.

Who is the perfect person for your product or opportunity? Where would they be hanging out online to catch your message?

Once you’ve identified who and where, begin there.

Engage and attract fans and followers by being first interested in other people. Forget about your message for a while. See where you can give first.

If you think this would be helpful to others, “Tweet It” or “Like It” at the top of the page or “Share It” right below!

I would love to hear your feedback and comments. Let’s exchange ideas below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Does Network Marketing Really Work Online; or Just Offline?

Okay, can't we all just get along? The last few years have really seen the debate get pretty heated about whether it's possible to build and sustain a Network Marketing business online; or is truly best and only sustainable by building it with warm market contacts, and keeping technology out of it.

As someone who has built it both ways, I believe that when it's done right the online methods can be just as solid and powerful as the traditional style. And, the ideal business is the one built with both. I can't imagine not using the tools of Social Media Marketing such as Facebook, Twitter, YouTube, LinkedIn, etc. to help spread the word and attract quality prospects who are looking now!

Here's my take on it, as a mom who is so grateful that the Internet provided a tool that did allow me to create that dream business and "gangsta income" promised in the brochures and DVDs….

So, what is your take? What have you experienced? How would you like to build the perfect business? Do you see technology as having a place in the Network Marketing profession? If you think this would be helpful to others, "Tweet It" or "Like It" at the top of the page or "Share It" right below!

I would love to hear your feedback and comments. Let's exchange ideas below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Successfully Building Your Dream Business

I recently attended two very powerful events with Mike Klingler called Marketing Funnel Mastery. He presented things from the Winner’s Perspective – How to Always Be Winning! And, he broke things down into how to realistically and effectively draw out a plan to take your business from concept, to launch to success!

At the November event, in Los Angeles, I was honored to share a few minutes of my story with the audience. Here is the video -

One thing I am most proud of with my story is that I truly did build a successful business online in Network Marketing; not just selling “tools and secrets” to Network Marketers.

Now don’t get me wrong, a person needs a road map and some education on how to succeed, and you can speed up the process by carefully selecting training tools and resources.

Just be sure to choose a mentor and tools developed by someone who has really “walked the walk” and isn’t just talking the talk.

What does your business look like? I would love to hear.

If you think this would be helpful to others, “Tweet It” or “Like It” at the top of the page or “Share It” right below!

I would love to hear your feedback and comments. Let’s exchange ideas below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

YouTube Tips for Creating Leads and Getting Found

YouTube offers you an exciting way to get found; get followed and attract leads for your business.

We know that YouTube is now the second largest and most popular search engine. Yes, it now surpasses Yahoo as a search engine. Many people don’t think of YT as a search engine, but it is.

Currently, YouTube is the second biggest source for me personally for developing leads for my business. People are going to YouTube or Google and looking for something specific and are finding my videos as a resource from what they are searching for.

You can follow what I do and get some ideas by checking out my channel. You can subscribe to it and get an update each time a new video is uploaded so you can track what I do and how it works.

Jackie Ulmer’s YouTube Channel

I want to strongly encourage you not to fear being in front of the camera. You WILL get better over time. It takes some practice and it is so worth it to develop this resource for attracting your ideal prospects to you.

Video creates a whole new experience because it gives people a much bigger insight into who you are and what value you bring to the table. I view making a video as sitting down one on one to speak with one person. My camera is the one person.

Video is highly affordable with a camera costing around $150. Some are more some are less, I use a Flip HD basic camera and a $20 tri pod. It has created thousands of dollars in business for me, so it has been well worth the investment.

I keep a notebook of ongoing topics to create a video around. I try to keep them to 3 – 8 minutes, with shorter being better.

I always create generic content, and I include a link to my blog, which also has a link on how to work with me. You don’t need to blast your business; those who are interested in knowing your primary company or business will click to know more.

So, let’s discuss some tips for Youtube.

1. Always start with creating and offering value. Don’t post videos just promoting your opportunity. This is really nothing more than a commercial and when was the last time you watched a commercial on YouTube…and liked it? Value is best offered generically. No matter what business you are in, there are dozens of generic tips you can offer to others that they will find helpful. People appreciate those who give and share. Remember, make a difference in someone’s life and business and they will remember you!

2. Once you publish a video to YouTube, add it to your site or blog using the EMBED code that YouTube provides you. If you have a Facebook page, or profile, and you do, right? Add it in there as well. This allows you to help with the marketing and promotion of your video. Don’t expect Google and YouTube to do it all. You can link in many of your social sites including Facebook, Twitter and others. Spend some time there and find all of the resources available to you.

3. Always begin your description with the link to your website. Include the http. This creates a clickable link. You can increase your traffic dramatically by making it very simple for your audience to click through and learn more about you. If you use any type of tracking or Google Analytics on your site, you’ll see how many people are clicking through from your videos to your site. This allows you to get better and improve your video message for your audience. Remember, it is all about creating value and establishing yourself as a knowledgeable source to follow.

4. You can find out who is watching; where they are from and all types of demographic information by clicking the INSIGHT button on your channel. This can provide great information and assist you in targeting your message better and reaching your target audience. This of course, is important once you define what you want your message to be and who your target audience is. IT even shows who is watching your videos on their mobile phone! Cool, eh?

I hope this gives you some solid tips on the power of video marketing, YouTube and how to use this powerful tool right now to succeed in your business!

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Are You Being Authentic Online in Social Media?

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Social Media and the Internet have changed everything! I love to remind people – What happens in Vegas stays on Facebook!

What does that mean? It means that thanks to the the “staying power” of the Internet, everything that you or anyone, puts online that references you stays out there.

And, you want to be sure that the real you, and the YOU that you want visible is authentic and reflects positively.

This video shares some ideas and tips with you on how to use Facebook, YouTube and other Social Media tools authentically so you like the trail that Google shows of you when someone begins to research you:
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If you think this would be helpful to others, “Tweet It” or “Like It” at the top of the page or “Share It” right below!

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Is Now a Good Time to Start an Online Business of Your Own?

The economy is bad, and most of us aren’t convinced it’s getting better. So how can now possibly be the right time to start your own business?

You may have a “good, secure job”, right? (Oxymoron, today!) Or maybe you’ve been downsized, and now you are debating – look for another job; go back to school to improve your resume; or strike out on your own and hang your shingle in your own business.

Do you really want another job? A new boss? Another cubicle? Another treadmill to toil away time on?

There is never a “perfect” or good time to start a business if you analyze it too much. Just like there is no perfect time to start a family. There will always be something that gets in the way, if you let it.

Read Seth Godin’s Blog on Starting a Business Now

So the question is – when are YOU going to begin pursuing your passion? Your Dream? Take control of your destiny and future?

The Internet is still in its infancy and provides you with an amazing platform to start and run a business. I’ve run a successful, multi-million dollar business online for over 11 years. Did I have overnight success? No! Did I make my first million the first year? No! (But I know others who did!) Has it been worth every second? YES!!!

Gary Vaynerchuk, author of the outstanding book “Crush It“ shares this short checklist that you may want to consider. I’ve picked the primary ones.

• Identify your passion.
• Name your personal brand. You don’t have to refer to it; just have a clear idea of what it is.
• Buy your domain name – GoDaddy.com
• Start a WordPress Blog.
• Create a Facebook Business Page.
• Start creating Content
• Start Building a Community; leave comments on other people’s blogs, forums and pages. Learn more on how.
• Join as many active Facebook Pages and Groups as possible.
• Repeat the 3 previous steps over and over.
• Enjoy the ride.

There is more, but you must start somewhere. The time really is now. What’s stopping you?

And if you need help getting your site/blog set up, let my team assist you!

If you think this would be helpful to others, “Tweet It” or “Like It” at the top of the page or “Share It” right below!

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

.Facebook Friend Tips for Success

How many times does it happen to you? You get a random friend request from someone you don’t know; they have a picture of their dog; their wall is blocked from the public view and they don’t send a personal message saying why they want to be friends?

ARGH!?! What is up with that?

Please don’t tell me you do it! And, if you do, and you just didn’t know, take these tips to heart and you’ll quickly find that your time spent on Facebook and other Social Media sites is much more productive!

Facebook and Social Media sites are NOT the place for Drive By connections! If you want to use Facebook successfully for your business, here are 5 key tips for making real connections with people.

1. Send a personal message
2. Use your REAL picture
3. Invest time in making sure you are networking with people who share your values
4. Keep your wall clean
5. Engage regularly

Tip #1 – Send a personal message. If you don’t really know someone, and you want them to accept you as a friend, take the time to make some type of connection for them. Tell them why you are requesting their friendship; tell them who and/or what you have in common; share something about them that makes you interested in not just adding them to your “posse” but connecting with and getting to know them.

Tip #2 – Use a real picture. You’ve probably heard this before, but is it called FACEBOOK for a reason. I don’t know about you, but I have no interest in connecting with someone’s dog or bottle of juice in cyberspace. That’s not a connection. You don’t have to be a supermodel; but you do want to be smiling; dressed appropriately; and preferably by yourself in the picture so we know with whom we are accepting a connection.

Tip #3 – Invest time in making sure you are networking with people who share your values. Personally, I check out the profile and wall of everyone who makes a friend request, and of those who I make friend requests of. I’m not interested in profanity, your politics (within reason) or how wasted you got in Vegas last weekend. And, I am not interested in your Farmville, Mafia wars or Blingie things either. What things will I see immediately on your wall or profile that let me know we have things in common?

Tip #4 – Keep your wall clean. People will make an immediate judgment and evaluation of you within seconds of landing on your wall. What impression do you want them to make? If it’s filled with nothing but opportunity ads and game scores, what do you suppose that perception is going to be? Your wall represents you, every bit as much if not more than your picture. Visit your wall regularly and make sure it is “representing” well for you and that others aren’t cluttering it up, either.

Tip #5 – Engage regularly. Adding a “friend” is one thing; developing a friendship is another. Make it a point to get to know people. Send a personal message; visit the profiles of friends regularly and just say hi; start a conversation; get to know them. Your goal in social media marketing is to stand out from the crowd; to be memorable; even more, to become unforgettable! This is done by having a voice and engaging it with others!

Facebook is an amazing tool for finding others; connecting and developing your business when used correctly. I hope these tips have been useful and I look forward to engaging with you on Facebook! Let’s connect! How about Twitter?

If you think this would be helpful to others, “Tweet It” or “Like It” at the top of the page or “Share It” right below!

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Are you being realistic about what it takes to build a successful online business?

Is it possible to build a highly successful online business and how fast can you build it?

Do you need to spend a ton of money on “guru launch” products?

How much is it REALLY going to cost me?

These are all great questions and ones I hear all of the time. To answer these questions, I want to share my story with you and the steps that I have taken since October, 1999.

Here is one thing I want to strongly impress upon you – please don’t feel that there is secret to success other than taking action and staying committed. You need a few key things in place. Here are the tools I have used consistently for success:

A personal website or Blog (I use both, contact me if you want to know why) that sells and BRANDS me (not a company or team replicated site)

A lead capture/auto-responder system

A knowledge of how to be effective in Social Media Marketing (Facebook, Twitter, YouTube, etc.) These are the Marketing Funnels that point traffic to your site.

An understanding that to be effective online, you must be willing to create content or some sort.

An understanding that it is at least a 2 -5 year business plan.

The video explains more.

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The key is – you gotta get it started. Ask yourself some questions:

Do you have a blog or personal website? If not, give yourself a target date to get it done.

Do you have a way to capture those leads online? If not, give yourself a target date to get it done.

Do you understand how to be effective in Social Media? If not, give yourself a target date to get it done.

Are you willing to commit to the 2 – 5 year plan?

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If you think this would be helpful to others, “Tweet It” or “Like It” at the top of the page or “Share It” right below!

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Build a Business to LAST – Two Success Principles

If you are just getting started in your Network Marketing business, should you contact your warm market or just jump right in with online methods and Social Media Marketing?

This is a question and debate that has raged on for the last many years in Network Marketing. Ever since the Internet emerged and became recognized as a tool that could really propel a Direct Sales business forward, many have wanted to “short cut” the proven track to success in building a long term business.

In these two short videos, I want to explain to you how to combine the two methods and build something substantial.

In Video 1, you’ll learn why you absolutely must let your warm market know about your business, and how to notify them correctly, and succesfully.

In Video 2, you’ll learn why you must also be online, to be FOUND in Google when people go looking for you, your business/company or a business in general.

Video 1 – Your Warm Market List

Video 2 – Why You MUST Be Online With Your Business

So, I hope you see the power in combining both of these powerful methods for building a long term business; and for getting others started along the journey!

EXPECT Success!

Jackie Ulmer

If you think this would be helpful to others, “Tweet It” or “Like It” at the top of the page or “Share It” right below!

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Affiliate Program Marketing

One beautiful thing about the internet is that it is made up of affiliate programs. Seems everyone wants to pay you for marketing their “stuff.”

This is a great way to create multiple streams of income, and I am a huge fan of this, especially in economic times like these, when there seems to be no security anymore. I have replaced my career income in Airline Sales and Marketing with just my affiliate program pay checks alone.

Affiliate Programs are, without a doubt, one of the easiest and fastest ways to build your Internet business and begin earning a great income from home!

Now, before you get too excited or go overboard with visions of firing your boss, I want to make a serious point –

Success online REQUIRES patience, dedication and commitment to learning, GETTING STARTED (as I actually DOING something besides reading), and consistency in your efforts. I now earn thousands of dollars each month just with affiliate program marketing, but it didn’t happen overnight.

If you think this is something where you can throw up a “freebie” site somewhere and begin rolling on the dough – think again and keep your day job.

Having said that, here are some exciting things you should know:

Thousands of ordinary people are profiting from Affiliate Programs. These are people who are no brighter, no more experienced and have no more technical knowledge than you!

The secret to their success is that they are copying something that is already working and putting it into action for themselves. The great news is that you can do this too!!!

Affiliate Programs are simply “revenue sharing programs” where you align yourself with other companies, marketing their products and services and you are paid a referral fee on each purchase made.

A well known company who offers an Affiliate Program (although an extremely low paying one, I might add) is Internet giant Amazon.com, and there are literally thousands out there. Most will sign you up, create an affiliate web site for you and offer you marketing tips for free!! That’s totally without risk!

Imagine if you had products to sell, but didn’t have to worry about inventory, credit card processing, customer service or order fulfillment. All you have to do is market your products. That’s the beauty of Affiliate Programs.

There are a few models to consider if you are going to pursue affiliate marketing.

One, is that you select and market programs and tools that you already use in your business (specifically a Network Marketing or Direct Sales business) and that you would recommend even if there was not an income stream offered for it. This makes for a natural referral from you and you’ll develop a more solid recommendation when you use it yourself.

As you sponsor others who use Online Marketing Tools, they will sign up for these programs from your link; create their own link and then share that as they sponsor others.

Some people who are not interested in joining your business will be interested in some of the tools you are using, especially as your success story develops.

Don’t plan to spend too much time marketing affiliate programs. This is not meant to take you away from building your primary business and income source. They do create cash flow but your Network Marketing program will most likely always be your most significant income source.

Some examples of affiliate programs I have used and done extremely well with that you might want to include in your business plan are -

• Website Design Programs
• Website Hosting
• WordPress Site and Blogging Set Up
• Auto responders to automate your lead capture and message delivery
• Customer Care and Retention Program
• Online Training and Education
• MLM Education and Resources

The second business model for marketing affiliate programs is to build targeted websites geared toward each specific product or selection of products. For instance, let’s say you wanted to build a business around “weight loss” and offer a variety of items that one might need who is focused on weight loss. You might choose products such as weight loss supplements; exercise books and equipment; nutrition and cooking books and related items, etc. Do you see the theme?

So, the question for you is – are you ready to get started and cash in? Are you committed to taking action to make your own success online a reality? If I can assist, use the contact for at the top to get in touch!

If you think this would be helpful to others, “Tweet It” or “Like It” at the top of the page or “Share It” right below!

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

We live in a world that becomes more and more “noisy” each day!

Every where we look, there is someone trying to sell us something. How often do YOU buy from these sales pitches? How many times does it typically take for YOU to see something before you buy?

Which appeals more to you and will get you to buy faster – an advertisement or a personal recommendation and endorsement from a friend?

It’s important to remember that these days, most of us don’t trust blatant advertising. We know we are being “pitched” and sold. We are skeptical. We have doubt. We are not interested.

But a sincere recommendation from a friend is different. How many times have you ignored the commercials for a movie, thinking it didn’t interest you but then a friend says – “Oh, ya gotta see it. It totally rocks” and so you go.

That happened to me with the movie Avatar. No thanks, no interest, don’t like those Sci-Fi, Fantasy type of movies. But all my friends said I just had to see it. So, I did and I loved it!

Think about this with your Social Media Marketing plan. Are you out there just “advertising” and blasting people with promotions? Or, are you taking time to meet, interact and engage with friends? Getting to know them and their interests. And, then, when the time is right, sharing a personal story and recommendation.

There is a big difference between the two. Pay attention to how the successful people do it, and learn from that!

Share a story; don’t “pitch.”

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions. If you think this would be helpful to others, “tweet it” at the top of the page or “share it” right below!

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Can I REALLY build a successful Network Marketing business online? Can the internet really work for me?

Absolutely, but it is critical that you become a good student and understand the entire process of creating your message and attracting others to you online.

Attraction Marketing and Social Media Marketing are extremely powerful ways to bring in highly qualified prospects who are interested in what you are offering, be it product or opportunity. Web 2.0 has made it easier than ever. YouTube; Twitter; Facebook and more – these are all great places to create content; to contribute to the community; to build relationships.

Be a good student and master the skills to be successful. It’s not about ADVERTISING in Social Media Marketing; it’s about making contacts and building relationship.

Besides the obvious question – can one really build a successful MLM online, there are 5 other questions that I hear alot -

1. I have a website/blog; how come it’s not getting any traffic.

2. I posted information about my product and my website on Facebook and no one bought anything. Why not?

3. There are so many people online already; how to I stand apart from the crowd?

And two other questions that you may be wondering.

Anything I missed?

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!