Jackie Ulmer, Direct Sales Coach and Social Networking Trainer » Attraction Marketing

Attraction Marketing – the Hot Buzz Word – What Does It Mean? How Does it Work?

Jackie Ulmer — Tue, 25 May 2010 16:27:10 +0000

You’ve heard the buzz word everywhere – Attraction Marketing! But what is it and what does it mean? Does it work? Is it a fad?

I’ve been practicing “Attraction Marketing” both online and offline for years, before it became the hot buzz word. I would love to explain through my powerpoint video below, how it works; what it means; the 4 primary questions you need to answer; setting up your daily and weekly action plan; and more -

How do you see yourself using these concepts to build your business?

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Creating Powerful Relationships and Business Partnerships on Facebook

Jackie Ulmer — Thu, 01 Apr 2010 15:23:09 +0000

What’s more important to you in your “friendships” on Facebook or any other Social Media Marketing site – Quality or Quantity?

I hope your answer is quality. What’s the point of 5000 “friends” if they don’t know who you are; aren’t interested in your message; and are not interacting with you?

I wanted to share a simple, easy, POWERFUL tip on making quality friends on Facebook.

First, we all know that hitting our target market is a great way to generate friends, followers, interest and potential team partners more quickly, right?

And, a great way to take that a step further is to really focus on ENGAGING people from the beginning. Get to know people; seek to develop a relationship of some sort.

How many times do you get a random friend request and you wonder WHY they requested you; how they found you; and what you have in common? If you are wanting to build a powerful following, I recommend not just accepting everyone who requests to be friends, based on quantity.

Again, 5000 friends who don’t really know you or care about your message is not nearly as powerful as 500 who you have a real connection with.

So, USE the message feature when you make a friend request. Take the few extra seconds to request as a friend and then hit the Send a Message tab and say -

Hey, Joe. I saw you on XYZ discussion board and see we have some common interests. I liked what you had to say and would love to connect as friend here on Facebook.

Sincerely,
Jackie Ulmer

Or, Hey Joe, I see we are both in Southern California and we have some common interests. Do you ever attend any offline meetups or anything? I would love to connect here on Facebook.

Jackie Ulmer

Now, doesn’t that seem more engaging to YOU? Don’t you feel like this person has a genuine interest in you and not just adding a notch to the friend belt?

Then, when Joe accepts your request, take it a step further with another message or wall post (not a biz op!!!!)

Now you have gone out of your way to be more than a “Drive by friend” and Joe might remember you when he sees your posts out on the news feed.

Try it and I would love to hear how it is working for you!

REALLY – strive to develop QUALITY and not just quantity. This is attraction marketing. Make it attractive!

I would love to hear your feedback and comments. Let’s exchange ideas
below. Just leave your thoughts/questions.

And, if you would like to learn the methods, tips and secrets I have used, please get my report below!

Law of Attraction and Your Direct Sales/Network Marketing Business

Jackie Ulmer — Fri, 30 Oct 2009 22:09:00 +0000

Although I have always viewed myself as a happy, positive, optimistic person, my journey into Network Marketing uncovered some flaws that would need to be corrected in order to achieve the level of success I was gunning for.

I remember my whole outlook changing dramatically when I read Richard Brooke’s “Mach II With Your Hair on Fire.” My hair might as well have been on fire because my mind made such a dramatic shift that I felt as if I was burning up!

It transformed everything. I knew this held the secret to my success. The exercises are simple. Concentrate on what you WANT to achieve and not what you don’t want. Close your eyes and mentally “see” the picture of what you want in your mind. See yourself in that picture and “feel” what it will feel like when you achieve it.

Practice this exercise 3-5 times daily and watch the shifts that occur.

This is essentially the Law of Attraction.

Like seeks like and positive energy seeks positive energy. Likewise for negative energy.

Think about your current situation. Are you happy or unhappy? Are you excited or frustrated? Are you focused only on the end result you seek or are you counting the white stripes on the road as they pass slowly by?

To attract what you want, shift your focus. I know, I know. It’s not always easy, but there are some tools that can assist you.

A few years back, I decided to become THE master of my thoughts and feelings. One tool I used was a fancy pony tail holder of my daughter’s. It almost looks like a bracelet and I would wear it on my wrist. When I would catch myself thinking negatively, I would pop the band and snap my wrist. Ouch!

Before long, just looking at that evil band on my wrist would immediately put me into focused, positive mode and I would feel the difference in my energy level and my attitude.

I learned to use this tool to increase my awareness and “Attractor Factor” when I would sit down to call leads. I practiced and learned how to speak from the passion in my heart about my business to others. I mastered the skill of letting go of my attachments to anyone else’s opinions about what I was doing.

What happened in my life is amazing. Positive outcomes began to show up consistently. I began to EXPECT the Success that I dreamed about, and guess what? It showed up!

I discovered the “secret handshake” of Network Marketing – my own thoughts and beliefs! When my belief is strong and my thoughts are positive, I attract exactly what I want into the business. Simple as that – be aware of and determine my thoughts and also determine my outcomes.

Some people are fearful when they first hear “Law of Attraction” and the thought of each one of us being in control of our own destiny and outcome. Maybe it seems too “Woo-woo” or out there. I personally view it as very empowering, very spiritual experience. It’s those times of quiet meditation when I am focused on simply being joyful and expecting the greatness of this world to show up on my doorstep that I have the deepest spiritual connection.

Author Paul Zane Pilzer wrote a fascinating book a few years back titled “God Wants You to Be Rich.” I encourage anyone struggling with the concept of wealth and the power of the mind to read this book and get inspired!

Dr. Wayne Dyer summed it up exceptionally well in the opening sentence to his book “Manifest Your Destiny.” He writes “You have the power within you to attract to yourself all that you could ever want.”

So, I ask you – What are you attracting to your life right now? Is it what you want? Is it what you dream of?

Make the decision right now to begin attracting only those things that are positive, empowering and what your dreams are made of. The choice is yours – choose to attract abundance in everything!

EXPECT Success!

Jackie Ulmer

Is Internet and Attraction Marketing Really For You?

Jackie Ulmer — Mon, 12 Oct 2009 15:11:14 +0000

It sounds exciting, doesn’t it? Using the internet to build a hugely successful business; having your dream prospects find you and contact you about your business; the sweet sound of “cha-ching” as your cyberspace cash register tallies sales for you 24/7; whether you are sleeping; golfing; sailing or just enjoying life.

I know it sure appealed to me when I ventured into the world of the Internet and pondered building a business through this outlet.

Ten years later, I can report that it has been great; has provided an amazing lifestyle and income; and some hair raising moments as well. It’s important to know what really goes into it so you can make an informed decision about whether or not it is really right for you.

Attraction Marketing is quite the buzz word these days, but what does it REALLY mean? This short video explains Attraction Marketing and the key components it takes to make this concept work for you.

So, what do you need to know? What will it take? First, it takes time and commitment. These two components are critical because without them, you won’t be successful.

Time, because it takes a while to be “known” and found online. Just like moving to a new city, when you walk into the movie theater for the first time, and look around, no one really recognizes or acknowledges you, right? Same online. You are just another name and face in a sea of others until you give it time and a reason for people to remember your name and begin to “listen” for you.

Commitment is the piece that goes with time because it takes a commitment to “showing up” to get your name out there. You have to be willing to find communities where your target audience will be; and you must be willing to be the new kid on the block as you work to get to know people and establish relationships.

And, you must also be willing to commit to the technical side of things. For many people, it’s a snap to put up a blog; do some key word strategy; develop and autoresponder campaign, etc.

For many others, it’s like scratching nails down a chalkboard. Please, let me do anything but that!

And, yet, it must be done. It’s going to require some tenacity and a willingness to figure some things out for yourself. You’ll want to have a blog; you’ll want to ultimately have a personal site you bring people back to; an automated lead capture campaign; and you must develop content.

Beyond that, as new technologies come along, take an inventory on your willingness to try; learn and embrace the unknown.

I never thought I’d be making videos and slapping them up on YouTube, but I sponsor new people into my Direct Sales business every month through this lead generation method. Can you do it, too? Absolutely. It’s not difficult nor expensive. It does, however, require getting out of your comfort zone a little.

And, you will find that there is a whole new world outside your comfort zone.

So, do a personal inventory and decide if Internet Marketing is going to be a fit for you in your business model. Are you willing to make the commitment? Are you willing to be consistent in showing up so that your target audience can learn your name; get to know you; and then seek out your content?

I hope you’ll embrace this amazing technology. It is still very much in its infancy and yet has the potential already to create an amazing business success story for you.

At the top of the page, I have some Tools and Resources to help you develop some of your strategy. Please let me know if I might assist at all.

EXPECT Success!

Jackie Ulmer

Benefits of Prospecting Through the Internet

Jackie Ulmer — Thu, 01 Oct 2009 14:53:25 +0000

Here are a few of the benefits of finding people through the Internet

1. More Qualified Prospects – it’s a self help world and people use the Internet to find solutions. Once they land on your website, they are a much more highly qualified prospect for your business because of the way that they located you.

2. People come to YOU – that’s right, they find you through a variety of different ways covered in this book, and they essentially ask you to tell them more about your business. What more can you ask for?

3. Target Marketing – the Internet allows you to find those people who are a likely target market for your business and your products because of the way it is set up. If you make a list of everyone you know, a large percentage of those on your list are not looking and not interested.

4. No more overcoming Objections – the three biggest objections in Network Marketing are – is it Network Marketing (pyramid), no time and no money. By using a personal website and the tools I explain here, I never even hear those objections anymore, no less overcome them!

5. Time Leverage – I regularly sponsor new people into my business while I am at the beach, on vacation, sleeping, etc. This happens because I have the tools set up online to find, sort and sponsor team members without having to actually be there. In other words, I don’t go out looking for leads, they come to me. I do marketing activities (discussed later) and those activities produce results.

6. Sort in, sort out – people sort themselves onto my site and into my business system online and they sort themselves out, if they are not qualified or interested, by simply clicking out. This is great because I invest my time in serious prospects and don’t waste my time with those not interested.

7. No geographical or time limitations – my team is made up of people all over the country (and all over the globe is you have a global business) and I am not restricted by time zones, other commitments, etc., in presenting my business to them. They land on my website and preview everything without me!

8. Simple, repetitive follow up, which is the key – an automated follow up system allows me to capture a prospect’s attention, when the time is right for him or her. This is done through an automated email campaign.

9. Low Overhead – my required marketing costs online run around $70 monthly. Not bad for a full blown, full color “talking” brochure that will sell for me anytime, any place, regardless of where I am. I stress required because you may choose to expand some of what you do as you progress. One or two solid websites and a great autoresponder are the required tools.

Another important thing to remember about the Internet is that it is one big community made up of all types of smaller communities. It’s called the world, wide web for a reason.

Picture a giant spider web, with overlapping strands. That’s what you have on the Internet. Each section or strand is a different area of interest.

Your goal is to put yourself out there in such a way that your prospect, or target market, will be able to find you, and your business, when they are out surfing!

It’s really as simple as that.

EXPECT Success!

Jackie Ulmer

Social Media Marketing

Jackie Ulmer — Tue, 22 Sep 2009 23:53:42 +0000

Social Marketing sites such as Facebook, MySpace, Twitter and YouTube (just to name a few) have flung the doors wide open for thousands of Network Marketers to generate leads for their business and find others to connect with.

Is it truly possible to meet people, share a business concept and sponsor others into your business without that face to face, “belly to belly” experience that we have been taught about our Network Marketing business? Can a person really build strong relationships using the internet?

The answer is absolutely yes, and my goal is to offer you some thoughts and ideas about using one of the most popular online methods – Social Networking Sites.

To be effective online, there are a few areas you’ll want to define for yourself. These include:

What is your goal?

Who is your target market?

How will you add value?

How will you develop an action plan within each group and be consistent?

When I set about defining goals around my participation in Social Networking Sites it always starts with creating relationships. Meeting people online follows the same basic principles as meeting people offline - Say hello; ask questions and get your new acquaintance talking about him or herself; find common interests.

I like to picture myself as walking into a party when I enter an online forum. I may know one or two people, but that is about it. So, I walk in with the intention of meeting lots of new people and expanding my horizons.

Just as you would not walk into a party flashing a neon sign that says “Ask me about my business,” you don’t want to do this online either. Leave your business in the background in the beginning.

One incredible tool with social sites is that most allow you to create a profile about yourself. With one click, your new friend can visit your profile page and learn more about all aspects of you, including your business. Make your profile very broad; and keyword rich. Make it about more than just your business and you’ll attract people of many interests.

What do you like to do? Do you travel? Have children? Home school? Enjoy Cooking? Gardening? Belong to a wine club? Share much about yourself so your prospect can get to know you in short order. Always include some information about your business and keep it as just another part of the “conversations.” Always include a picture.

You can quickly develop a network of contacts online through the “friend” and “network/groups” features offered by most social sites. As you seek out people with whom you share common interests, you can network with their contacts by viewing and connecting with their database of contacts. This is similar to the “who do you know” concept networkers have used offline for years.

As you develop your profile, you’ll define your answers to who your target market will be in each site you are on. Certainly, you are looking for people who share a common interest in home business and network marketing. You are also looking to connect with others who share your interests outside of business because you never know who is also interested in a business.

Don’t hesitate to make contacts with people in other companies. You never know who might be looking for a change, or who you can develop a referral relationship with. Each person you connect with has the potential to put you in contact with hundreds and even thousands of others. Some of my strongest business builders have come from seasoned network marketers who I have connected with online even though they weren’t looking for a business at the time.

Now, the idea is NOT to blast into an online community, wowing everyone with your product and your opportunity. Just like offline, that’s a fast ticket to nowhere. Many people on these forums are turned off by Network Marketing because of unscrupulous “posters” who do nothing but blast their opportunity. The time to tell someone about your business is when they ask you about what you do; where you work, etc. Or, if they visit your profile, they can learn more and again, it’s their choice to do so.

When you enter into a community or a friendship online always be thinking about how you can add value; resist the temptation to think about yourself or what might be in it for you. Ask questions; offer ideas and advice if people are asking; share your personal stories and what has helped you. Did you read a great article online? Post the link so others can also learn. Saw a great motivational quote? Pass it on. In most cases, the link to your profile or personal website is included so people always have the opportunity to learn more about you and as you become known and consistent, more people will click to your page.

Gain trust with the other readers and visitors by being authentic, honest and transparent. Build a presence and through that presence, you will build a following. Be consistent and be a contributor. Set yourself apart from many of the others who show up.

Building a successful business of any kind takes time, commitment and patience. Developing a following of potential friendships, prospects and partnerships online requires consistency. Have a daily and weekly action plan for visiting and contributing to each social network you belong to and stick to it.

As your name becomes seen and known people will began to seek out more information about you. You will establish yourself as credible and knowledgeable. People then begin visiting your website, requesting more information and gathering data. This is your goal.

Here is how to create a warm market online, specifically with Facebook -

Here are some guidelines to follow -

Always use your full, real name.
Never bash or trash another company.
Offer valuable ideas and suggestions.
Don’t advertise, be subtle.
Be a consistent visitor, and establish yourself.
Always be honest, ethical and have integrity.
Give up your need to be right when a topic comes up that you disagree with.

The only secret to mastering this form of recruiting is to “show up” regularly and have integrity. This is one method of getting people coming to YOU, and that’s the goal, right? Get out online and have some fun; meet some people; and watch your business take off by creating relationships.

It’s a happening party out there and you want to be there!

Follow me on -

See you at the party!