Responding When Direct Sales MLM Companies Have Challenges
January 11, 2010 by Jackie Ulmer
Filed under Direct Sales/Network Marketing
Probably like you, I’ve been online long enough to have seen plenty of MLM companies serve their time in the “hot seat” of media or other scrutiny.
Really, it’s a sad time for us all because bottom line – the media loves to show over hyped national conventions with distributors “drinking the Kool-Aid” (sometimes, literally!) and it paints ALL of network marketing as a “scammy” business to be avoided at all costs.
So, as a professional network marketer, how do I (and you) work to overcome the negativity that settles over all of us when this happens?
Do we go online and post cut throat things, de-meaning the company and distributors?
Do we stay in the background?
Do we share how and why our own company would not fall into this same snake pit?
Do we reach out to those distributors, who in some cases, are not to blame at all? (And, in other cases, a small group of overzealous distributors caused the problem)
What DO we and what SHOULD we do?
WWYD?
That’s WHAT WOULD YOU DO?
EXPECT Success!
Jackie Ulmer
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Jackie,
It’s a good topic to bring up. One of the things we need to keep in mind with this is search engine optimization. If it’s your own company in hot water, and you respond to every single comment that’s negative, you’re actually increasing the search engine rankings of those posts. And that can negatively impact your business. The best bet is to check with your company first, and ask if they’d like you to respond.
And then fill the airwaves with the positive. The more of that that we put out there, the higher that goes as well. We are all evangelists for this industry that we love. It’s important to use social media, with it’s outstanding SEO, to get the word out about how great this industry is!
Thanks for bringing up the topic!
Jennifer Fong
Jennifer Fong´s last blog ..I’m Not Going to Tell You What My Bra Color Is
Thanks Jennifer, for a solid reminder about how Google and the Search Engines pick up everything. What happens on the Internet, STAYS on the internet – FOREVER in some cases.
Always take the higher road and increase positive exposure for us all!
EXPECT Success!
Jackie Ulmer