Comments on: How to Establish Credibility With Your Direct Sales Market http://jackieulmer.com/2009/12/04/how-to-establish-credibility-with-your-direct-sales-market/ Jackie Ulmer shares Direct Sales and Social Networking Training Tips. Wed, 08 Sep 2010 04:48:58 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jackie Ulmer http://jackieulmer.com/2009/12/04/how-to-establish-credibility-with-your-direct-sales-market/comment-page-1/#comment-207 Jackie Ulmer Sat, 05 Dec 2009 17:29:04 +0000 http://jackieulmer.com/?p=362#comment-207 Thanks for the feedback Randy and Twila, you didn't make a mistake - you had a learning experience, so it's never a bad thing! Good for you for being willing to learn and grow! EXPECT Success! Jackie Ulmer Thanks for the feedback Randy and Twila, you didn’t make a mistake – you had a learning experience, so it’s never a bad thing! Good for you for being willing to learn and grow!

EXPECT Success!

Jackie Ulmer

]]> By: Twila Jacobs http://jackieulmer.com/2009/12/04/how-to-establish-credibility-with-your-direct-sales-market/comment-page-1/#comment-198 Twila Jacobs Sat, 05 Dec 2009 05:20:23 +0000 http://jackieulmer.com/?p=362#comment-198 This makes me think I made a mistake. I intoduced our product to a couple of people at an office and left catalogs and samples. I figured if they wanted something or more information they would contact me. Up until reading #4, I felt like I would seem "pushy" if I returned. I see now I should have returned a couple of days later and presented myself in a manner of not a salesperson per se, but as a professional inquiring if they had any questions about our products that I could answer after they reviewed the information. Thanks for making me see it in a different perspective! This makes me think I made a mistake. I intoduced our product to a couple of people at an office and left catalogs and samples. I figured if they wanted something or more information they would contact me. Up until reading #4, I felt like I would seem “pushy” if I returned. I see now I should have returned a couple of days later and presented myself in a manner of not a salesperson per se, but as a professional inquiring if they had any questions about our products that I could answer after they reviewed the information.

Thanks for making me see it in a different perspective!

]]> By: Randy Blair http://jackieulmer.com/2009/12/04/how-to-establish-credibility-with-your-direct-sales-market/comment-page-1/#comment-190 Randy Blair Fri, 04 Dec 2009 18:09:06 +0000 http://jackieulmer.com/?p=362#comment-190 Yes, this is spot on. Why? Because every prospect is looking at you asking, "What's in it for me?" It's called the WIIFM concept for we marketers. The "knowing your product/service" WIIFM factor tells the prospect that you respect them enough to do your homework on your own wares, thereby giving you the credibility to show how it matches their needs. The "know what your prospect wants/needs" WIIFM factor tells the prospect that you care about HIM. The "be detail oriented" WIIFM factor puts the prospect in that "sweet spot" where she feels catered to and fussed over. The "follow up" WIIFM factor satisfies the prospect's need to feel pursued or wanted. It's a visceral desire that we all have, even if we're unaware of it consciously. Well done, Ms. Ulmer! May the Most Holy Lord God Almighty bless you in ways you can neither foresee nor comprehend in Jesus' name. Yes, this is spot on.
Why? Because every prospect is looking at you asking, “What’s in it for me?” It’s called the WIIFM concept for we marketers.

The “knowing your product/service” WIIFM factor tells the prospect that you respect them enough to do your homework on your own wares, thereby giving you the credibility to show how it matches their needs.

The “know what your prospect wants/needs” WIIFM factor tells the prospect that you care about HIM.

The “be detail oriented” WIIFM factor puts the prospect in that “sweet spot” where she feels catered to and fussed over.

The “follow up” WIIFM factor satisfies the prospect’s need to feel pursued or wanted. It’s a visceral desire that we all have, even if we’re unaware of it consciously.

Well done, Ms. Ulmer!
May the Most Holy Lord God Almighty bless you in ways you can neither foresee nor comprehend in Jesus’ name.

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